The energy market in Belgium is a tricky one. With their budget energy package, Pixie, TotalEnergies wanted to go all in on a challenger tone-of-voice and look and feel. They asked, we delivered.
Price and an all-digital product were the two USPs we highlighted in this campaign, both visually and textually. Language wise, I opted for nononsense and direct, to stay close to the young target audience for this package.
On top of that, I also worked on bringing the campaign images to life with AI in Luma.
