How I use AI in my creation process

Although AI slop is getting out of hand, I do feel like it can be a handy tool in content creation. This is how I use AI to enhance my creative process.

Bye influencer trips, hi community trips

Brand trips used to be for the lucky few with a big following, but now brands are inviting the people who really matter: their community.

Hootsuite’s collaboration with ICE is not a good look

Social media management platform HootSuite decided to offer their services to ICE and let's just say it's hurting their optics.

Snow, cancelled flights and deleted comments: 3 words that describe KLM’s week

With the snowfall of this past week, KLM found itself in a communication crisis, and the way they're handling their community management definitely leaves room for improvement.

How brands can use these 6 Pinterest Predictions

One of my favourite trend reports around is Pinterest Predicts, as it's the ideal starting point for culture-driven content. Here are 6 trends from Pinterest Predicts and how I would use them.

Project of the week: baking a horrible cheesecake

This week's project: filming a cheesecake disaster. Spoiler alert: the cake was disgusting, but the video turned out pretty decent. Here's what I learned from my latest videography challenge.

My insights on everything social media and content marketing

This is where you can find my thoughts on the latest updates, news and trends on social media and content marketing. Oh, and ocassionally I’ll set a challenge for myself and share it here.