My favorite content ATM

Although I'm currently less chronically on TikTok as I'm used to, I did spot some content that stopped me in my doom scrolling session.

Hi brands, let’s ditch the gazillion hashtags on IG, shall we?

If you've not already jumped on the bandwagon of prioritizing social SEO over flooding your IG posts with tons of hashtags, then I suggest you to quickly change gears.

How I use AI in my creation process

Although AI slop is getting out of hand, I do feel like it can be a handy tool in content creation. This is how I use AI to enhance my creative process.

Bye influencer trips, hi community trips

Brand trips used to be for the lucky few with a big following, but now brands are inviting the people who really matter: their community.

Hootsuite’s collaboration with ICE is not a good look

Social media management platform HootSuite decided to offer their services to ICE and let's just say it's hurting their optics.

Snow, cancelled flights and deleted comments: 3 words that describe KLM’s week

With the snowfall of this past week, KLM found itself in a communication crisis, and the way they're handling their community management definitely leaves room for improvement.

My insights on everything social media and content marketing

This is where you can find my thoughts on the latest updates, news and trends on social media and content marketing. Oh, and ocassionally I’ll set a challenge for myself and share it here.