I think I’m coming up on having this website for over 10 years now. And boy, has it seen many different iterations. Today is no different, as I, once again, gave this website a makeover.
I wanted my brand to feel … Well, like me. If you know me, you know I love me a bold hair color. Although I’m currently taking a break from the dyeing (your hair can only handle that much), I do feel like that bold color palette really represents me. So yes, the starting point for my rebranding was my hair.
Bold and fun colors need to be accompanied by an equally fun logo, don’t they? I began experimenting with the playful font Cy (combining it with my go-to Muli), but fully customized it to my liking. Firstly, I added height to the first letters of my name. Then I tucked my last name below the last part of my (very long) first name. Partially to avoid the bulkiness of that very long name, but mostly cause I just wanted to.
For the secondary variant, I cut the logo down into three parts but kept the same principle of the overpowering first part of my name and the rest tucked away. My submark combines my initials in the same way.
I did struggle for a bit on the badge of my submark and my pattern. One day it clicked when I was looking at the contrast of the roundness and the straight corners of the vertical logo. So I used that same idea for both the badge and the pattern. I eventually landed on a rectangle with three rounded corners. The pattern has a hint of the Vans branding, specifically their checkers. And obviously that’s one of my favorite brands.
You can tell I like the contrast of bold and subtle, so I translated that into icons with the main elements in a thick stroke, while adding a lighter stroke on the details.
This was a very fun branding exercise. Want to see more branding from my hands? Check out my work for the health tech startup FibriCheck.