Anneleen Vaes

Category: E-mail development

  • Leef Lekker

    Leef Lekker

    The immense rise of foodies & food porn both prove one thing: people are on the hunt for some meal inspiration. So inspiring people with unique recipes is a smart move. But using those recipes to promote your own products is even smarter. That’s exactly why FrieslandCampina & BBDO came up with Leef Lekker.

    Leef Lekker is an inspirational online platform with tons of tasty recipes. Of course the FrieslandCampina products are always the highlight of the recipe.

    During 3 years I’ve been the main webmaster for the platform. I designed & coded the newsletter, uploaded the new content online and also wrote some copy for the site. Below you can find some of my work on this project:
    I guess Leef Lekker ignited my passion for food, as in 2020 I started my own Instagram, Anneleen FotografEET, with food photography as the theme.
  • Deep in the Woods

    Deep in the Woods

    Eclectic, cosy & family friendly: 3 words that perfectly describe the festival Deep in the Woods. And that name says it all: the festival literally takes place in the middle of a forest.

    In 2017 I designed and developed the mail template for that year’s edition of the festival. This was challenging, because first of, the template needed to work in Mailchimp’s visual editor. And secondly, they didn’t have seperate databases per language, so the template needed to work for both French and Dutch. That’s why I worked with a two column design. I also gave them some pointers on email marketing in general.

    Deep in the Woods isn’t the only festival I did email marketing for: I also helped Graspop Metal Meeting out with their mailing template.

  • Biebob Concerts

    Biebob Concerts

    Biebob Concerts is a concert hall in Vosselaar, Antwerp. For 25 years now it is the place to be for raw guitar sounds and infernal singing. With a capacity of 400 people Biebob isn’t the biggest concert hall out there, but nevertheless it’s a big name in the Belgian metalscene. Biebob is renowned in the Kempen and beyond.

    At Biebob Concerts I was responsible for the online communication from 2012 to 2016. This encompased social media, copywriting, graphic design, content management, e-mail development & marketing & public relations.
    Did you know that I actually worked for two concert halls? AB Concerts is another venue I had the pleasure to work for.
  • JCDecaux

    JCDecaux

    More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

    But every brand, no matter how successful, needs a makeover now and then. So in 2016 BBDO & JCDecaux partnered up to implement a new corporate identity. Their newsletter also got a makeover and I coded these new templates.

    Furthermore I also trained the marketing team at JCDecaux so they could send out these newsletters themselves. This was a new and cool experience for me, as I never officially gave training before this.

    Mailing JCDecaux
    Simultaneously with this project, I also developed a mail template for sports retailer Decathlon.
  • Decathlon

    Decathlon

    Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

    In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

    Mailing Decathlon
    That same year I also developed a mail template for billboard giant JCDecaux.
  • Graspop Metal Meeting

    Graspop Metal Meeting

    As one of the biggest metal festivals in Europe Graspop Metal Meeting has been the homebase for metalheads since 1996. And the prove is in the pudding, because the event lures in over 135,000 fans annually.

    I’m very proud to have been part of the festival’s communication team for 5 years. It all started in 2012, when I developed a Deezer app for the festival. Streaming services like Spotify & Deezer just had been launched in our country, so there couldn’t have been a more perfect timing for this app.

    The app was essentially a playlist of all the bands performing at that year’s edition, but in the corporate identity of the festival. The main goal of the app was obviously branding. No better way to do this than with music, right?

    This app actually gave me my start at the festival. That same year I created content for Graspop’s social media. Obviously copywriting, photo editing and graphic design were useful skills that came to play for this.

    Secondly I was responsible for the design of the information screens at the festival.

    In 2013 some other responibilities were added to my list: I designed and coded the mobile landing page for the wifi access and the blog. I also came up with concepts for blogposts and wrote most of them. Some posts even went viral, so mission accomplished! On top of that, I was resposible for everything concerning the narrow broadcasting system: designing the information screens, programming the sequences and implementing a logical order of the screens.

    The year after I also took care of the GMM mobile app and the communication with media partners Deezer & Appmiral.

    In 2015 I actually interned at Graspop. During this internship I got the chance to deepen my editorial work. First off, I created a promotional plan for the official GMM compilation album. But I also immersed myself in other areas, for example the productional side of the album.

    Organizational-wise I took care of the collaborations with media partners such as Rock Tribune and Skynet. This for example lead to the GMM special of Rock Tribune in May.

    During my last year at Graspop I took on the added challenge of developing a new e-mail template for the festival. An extra difficulty for this template was that it had to work in the Mailchimp visual editor.
    I’m definitely not a one-trick pony: besides Graspop I worked for numerous festivals. Indoor festival Hert Infarct was probably one of the more memorable ones.