Anneleen Vaes

Category: Photography

  • Photography

    Photography

    Every picture tells a story. And telling stories happens to be a passion of mine. So it was only a matter of time before I picked up a camera myself.

    I’ve been into photography since the launch of my blog MllsDeMode, back in 2011. But in 2015 I really stepped up my photography game when I bought my first DSLR. A year later I got the chance to photograph for my work at BBDO, specifically for P&G. And another 3 years later I decided to make things official by following a course in Allround Digital Photography.

    My main focus is food photography. I just love to get people to gush over a recipe I slayed hours over in my kitchen by capturing it in the right manner. But I also enjoy product, nature & portrait photography. Below you can find some of my favorite pics:

    My passion for photography got so big, I decided to start my own Instagram, Anneleen FotografEET.

  • P&G

    P&G

    Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

    With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

    And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

    From fast-moving consumer goods brand to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.