It’s no secret that I love TikTok. I also love me some quick updates on the advertising industry. Combine the two and I’m really sold.
That’s exactly what Stuff About Advertising offers on her TikTok account. The creator behind the account, Ashley Rutstein, is a Creative Director & Copywriter who has worked for brands like Guinness, Visa, Meta and Evian, to name a few. And since 2021, she can also proudly call herself the winner of the Adweek Creative 100.
@stuffaboutadvertising What goes on in my head when I get a bad brief? 🤔 Listen to the Any Insights Yet? Podcast to hear the rest of this awesome conversation with Chris Kocek (link in bio). You’ll get to hear about an embarrassing moment I had in junior high and what commercial I’d get a tattoo of. 👀 #advertising #marketing #creativebrief #strategy ♬ original sound - Stuff About Advertising
@stuffaboutadvertising In this week’s advertising news roundup: 🧃 @caprisun_usa and Christian Siriano turned a juice pouch into a runway-ready purse at NYFW 👜 Uncommon Creative Studio put a real Hermès Birkin in an unwinnable claw machine 🎥 A new video with 3 essential advertising books for creatives 🎙️ My guest appearance on the Any Insights Yet? podcast 👀 A leaked deck shows Stagwell has been doing propaganda work for the Israeli government, story by @Drop Site and LinkedIn posts by Zoe Scaman #advertisingtiktok #marketingtiktok #adcampaigns #adcampaign #advertising ♬ original sound - Stuff About Advertising
@stuffaboutadvertising Want to grab a snack from the fridge? You’ll need to watch a pre-snack ad first. I’m kidding… for now at least. But Samsung is testing showing ads on their Family Hub fridges and people are not happy about brands intruding in their personal space. #advertising #marketing #advertisingtiktok #marketingtiktok ♬ original sound - Stuff About Advertising
@stuffaboutadvertising I read this Adweek article with my jaw on the floor. Go listen to my Ad-Libbed podcast episode to hear more about the wild internal communications going on at Madwell. #advertisingtiktok #advertising #adagency #agencylife #advertisingnews #advertisingagency ♬ original sound - Stuff About Advertising
All that to say that she knows her stuff, and it shows in her TikTok vids. I first discovered her through her weekly roundups of the most remarkable campaigns of the week. But she also hones in on news from the advertising industry and gives tips on copywriting and concepting and general ad career advice.
Why her content resonates with me personally? Well, besides the topic of advertising, I love her female point of view on all of it. Let’s be honest: even today, the ad world, especially at the higher levels, is still male-dominated. So hearing a woman’s perspective is not only refreshing, but often affirming when it comes to her own experience in this crazy industry of ours.
Want more inspo from the ad world? Check out my insights on recent social media posts from Lidl and Linkin Park.
