I love me a good brand post that perfectly picks up on cultural references, while still staying close to the brand. And these three recent posts are exactly that.
1. Adobe Express trolling Jeff Bezos
I’m not sure there’s been another event this year that was the source for so much trolling as Amazon founder Jeff Bezos’ wedding (hmm, now thinking of it, his bride’s space trip with Kathy Perry does come in a close second).
I mean, the fact that this man basically wanted to take over Venice for his lavish wedding alone … But then I spotted the leaked wedding invite on Threads and I couldn’t help but think that this was something 13 year old me would have made in Paint. I’m guessing the Adobe Express team thought the same thing when they posted their redesign of the wedding invite. Now that’s what I call plugging your brand perfectly onto a cultural event.
2. Toothpaste caught in the Lidl
You might know that Linkin Park brought in a new frontwoman last year. Reason enough for the band to release a new album and announce a world tour. And as they are making their rounds on festivals, the new songs are also making their rounds on TikTok.
Their song “Two-faced” especially garnered a lot of attention recently, as people confessed that they heard something else in the chorus of the song. They mistook “Two-faced caught in the middle” for “Toothpaste caught in the Lidl”. And you know how quickly these things blow up on TikTok. But what I didn’t expect is that frontwoman Emily Armstrong would, well, roll with it. During their concert in Düsseldorf she came on stage clad in a Lidl outfit and sang the misheard lyrics. Genius!
3. Lidl captures Liam Gallagher's love for parkas on the cheap
Yeah, I know, another one about Lidl. But this time it’s the brand itself that I want to praise for their impeccable timing. Oasis brother Liam Gallagher’s knack for parkas is nothing new. But in the lead-up to the Oasis reunion tour the enfant terrible did a campaign for the brand Berghaus in a parka that resembled the supermarket’s brand colors. Something that fans pointed out en masse on social media.
So Lidl ran with it and are now selling a dupe for a mere £ 30. The best thing? Their timing. Although the original campaign was released last October, Lidl decided to wait until this week, the week of the first Oasis concert, to launch their version. Naturally, Oasis is a hot topic this week and so is this stunt. Besides the timing, I also like that they went out of their way to make their dupe, plus key visuals as similar as the original one.
