One of my favourite trend reports around is Pinterest Predicts. The platform’s report is an ideal starting point for culture-driven content creation, and you know I love that. Here are 6 trends from Pinterest Predicts and how I would use them for specific brands.
1. Darecations
Apparently Gen Z and Millennials are quite the dare devils, especially while traveling. The platform predicts that adrenaline-fueled vacays will see an uptick in 2026. Which is an excellent starting point for content for an automotive brand. One idea could be a short-form video or a carousel with thrilling vacay tips that are only a drive away. You could even run a giveaway featuring a fully planned test-drive weekend to thrilling destinations.
2. Gimme Gummy
According to Pinterest, gummy texture will be everywhere next year: from phone cases to probiotics (which is a bit of a throwback to 2019, to be fair). The Gimme Gummy trend can serve as inspiration for beverage brands: simply share a recipe to turn your beverage into gummies. You can even go the unhinged route with this and make a giant gummy out of your drinks.
3. Cool Blue
Forget about Cloud Dancer (which is a bit of a weird choice, Pantone), 2026 will revolve around icy blue. And as this color is quite literally temperature related, let’s say you’re creating content for a HVAC brand. Yeah, I know, very functional, but functional can turn into aesthetic by creating mood boards that show how you can style those HVAC units within different Cool Blue interiors.
4. Pen Pals
Straight from my youth: letter writing is back. Never thought I would see the day, but let’s just say it’s a good thing for postal services. If your brand is primarily targeted to Gen Z and Millennials, and your tone-of-voice is already quite conversational, I would look into launching an exclusive campaign through letters. Some requirements though: it needs to feel personal, handwritten is the way to go and pay extra attention to the stationary. Oh, and don’t make the mistake of sending these to influencers (only). Rather than that, go for your loyal fanbase.
5. Throwback Kid
Both thrifting and nostalgia marketing have been around for years now, but in 2026 the focus for both will be on kids. From old-school toys to vintage clothes, this can easily be the inspiration source for a campaign for thrift stores or a brand that’s launching a nostalgic collection. It could be as simple as a kid playing with a toy in 1990 vs that same toy being played with in 2026. Or a campaign focused on how we actually should treasure hand-me-downs, instead of giving them a bad rep.
6. Mystic Outlands
According to Pinterest, Boomers and Millennials are setting their seights on mystical destinations. So if you’re a tour operator, inspire your target audience with some mystical travel locations you offer. Ballinastoe Woods in county Wicklow or a visit to The Great Blasket Island in Ireland comes to mind, but anything Scandi will also do. You can turn it into a carousel bundling all those destinations, but from experience I know those destinations can be hard to find by yourself. So consider posting a map or directions to it as well, I’m sure saves and shares will go up on those types of posts.
Want to look back instead of forward? Discover my favourite content and campaigns from 2025.