In this day and age of streaming, you have to stand out when promoting your streaming pack. That’s exactly the approach we took when advertising Telenet’s Netflix & Streamz combo.
For the second year in a row, Telenet did a mash-up commercial where both streaming services came together. Think Nonkels’ Rik Verheye and Chantal’s Maaike Cafmeyer in Squid Game. We got the task to translate that to the consideration and conversion phases for display and social.
Copy wise I focused on highlighting the perks of this combo: access to a library of international toppers AND local tv series at a low price, combining it here and there with some West-Vloams for some extra fun. We combine that with stunning visuals of both actors in Squid Game gear. And there you go, the perfect translation of the above-the-line campaign to digital.
