Although I’m currently less chronically on TikTok as I’m used to, I did spot some content that stopped me in my doom scrolling session.
Angine de poitrine
I can’t seem to escape this odd duo on my FYP and the good news is that I don’t want to. I said it before and I’ll say it again: in an era were AI slop is taking over our feeds and playlists, authenticity is key.
And these artists have seemed to crack the code with their microtonal looping and paper-maché masks. To me, the music is reminiscent of Primus, while the look reminds me of an exaggerated version of Buckethead. I dig it! And seems I’m not the only one: they’ve taking the internet and our playlists by storm and are selling out their upcoming tour in a jiff.
@off_tlmep Le duo @Angine de poitrine interprète sur le plateau de Tout le monde en parle la pièce Fabienk, tirée du nouvel album Vol. II, qui sortira le 3 avril. #tlmep #anginedepoitorine ♬ original sound – Tout le monde en parle
Gover Meit, CEO of HEMA
Just like a dozen before him, Dutch comedian Gover Meit gained popularity over here because of the Flemish TV show “De Slimste Mens ter Wereld”. Based on the clips I caught on TikTok, the man is weird AF. But it definitely works for him, as he’s currently on a theater tour throughout Flanders and has been named CEO of HEMA Belgium. Well, at least on social media. 😅
The brand dropped a video on April 1 (no surprise there) declaring Gover their new CEO. And that change of the guards brought along a fever dream of marketing and business ideas, like a HEMA amusement park, or HEPA, a HEMA for dads. It’s completely unhinged, but it both suits the comedian and the platform. So good job, HEMA, and please release a few more of these vids, cause it’s too good to just be an April fool’s joke.
@hemabelgie Das goed nieuws. 👔 #HEMA ♬ origineel geluid – HEMA.be
InStyle’s The Intern
Haven’t we always been lowkey obsessed with the behind-the-scenes of a magazine? I mean, if the success and sequel of The Devil Wears Prada proves anything …
InStyle, a fashion, beauty and lifestyle magazine, ran with that and turned it into a content format. With a twist though, because the (scripted) series focuses heavily on Gen Z’s peculiar views on work culture. The result? Not the typical bouji fashion content you would expect from a magazine, but a set of hilarious videos that you want to binge. I mean, turning a bathroom into an exclusive club and denying access based on follower count or outfits? So over-the-top that it just works.
@instyle InStyle is proud to be an inclusive and non-discriminatory workplace, but when it comes to bad shoes, we have a zero-tolerance policy. Seeking solace from oppressive fluorescent lights in the gender-neutral bathroom, our content experts, Interns @halley & @jaz transformed the space into a vibey members’ club with a dress code that changes as quickly as the current trend cycle. Ugly-cute dad shoes? Only if it’s in an @SSENSE way. No password required, just don’t make anyone say “what are thooooooose?!” DM @INSTYLE for a referral to Loo House and watch all episodes of THE INTERN starring Halley & Jaz at the highlights on our profile now. 🩵🩷 Showrunner @actuallyjonathanborge Editor-In-Chief @Sally Holmes Social Media Director @taylor ford Director @Justine Manocherian Supervising Producer @frankboccia Supervising Producer @amy_lorenc Producer @saharapagan ♬ original sound – InStyle Magazine