If you haven’t come across Pretty Little Marketer yet: Sophie Miller, the creator, started the account back when she was still studying. Her goal? To create a safe space for other marketers to learn and grow. Today, Pretty Little Marketer has become exactly that: a go-to source for news, trends, tips and tricks on social media marketing.
1. Tap into your audience’s pain points
If you’re into social media marketing, you know that things tend to change quickly on those platforms. 😅 Staying up-to-date with those changes all by yourself and figuring out where Meta has hidden that one specific feature is pretty time-consuming. That’s why I follow Pretty Little Marketer, both for updates on those changes and how peers feel about them. The lesson here? Create content people want to bookmark and return to when they need answers.
2. 2. Design makes all the difference
The thing with content creation is that your message is only as good as the package it comes in. And this is something Pretty Little Marketer does well: her posts are visually pleasant, but also pack a lot of info without feeling cluttered. Nail that balance between aesthetics and valuable info and your content has real stopping power.
3. Don’t shy away from humor
The life of a social media manager is quite something. From constant Business Manager bugs to everyone thinking their nephew could do your job. 🙈 Yep, there’s a lot of material there to play around with. And Pretty Little Marketer does this brilliantly. Her funniest posts are often the simplest: a relatable one-liner about the chaos of social media management that makes you laugh and feel seen. In fact, I’m pretty sure that’s how she reeled me in. The takeaway: don’t be the next expert on LinkedIn trying too hard to sound serious. If your audience appreciates humor (and most do), use it. Guaranteed to stop the scroll and build loyalty.