Anneleen Vaes

Tag: telco

  • A stand-out streaming pack for Telenet

    A stand-out streaming pack for Telenet

    In this day and age of streaming, you have to stand out when promoting your streaming pack. That’s exactly the approach we took when advertising Telenet’s Netflix & Streamz combo.

    For the second year in a row, Telenet did a mash-up commercial where both streaming services came together. Think Nonkels’ Rik Verheye and Chantal’s Maaike Cafmeyer in Squid Game. We got the task to translate that to the consideration and conversion phases for display and social.

    Copy wise I focused on highlighting the perks of this combo: access to a library of international toppers AND local tv series at a low price, combining it here and there with some West-Vloams for some extra fun. We combine that with stunning visuals of both actors in Squid Game gear. And there you go, the perfect translation of the above-the-line campaign to digital.

  • Leveraging AI for BASE

    Leveraging AI for BASE

    Remember those days when a client asked you to come up with something visually refreshing with the same old tired visual database? And you probably got completely stumped by the thought of using that one visual for the tenth time?

    Well, that was exactly the conundrum we were in for telco client BASE. And let’s face it, it’s a reality we all get confronted with at some stage of our advertising career. Well, I know I have been in that pickle at least once or twice before. Money’s tight and so are client budgets. But still a client loves to see something new and fresh. 

    We surpassed this conundrum by levering the power of artificial intelligence. The idea was simple. Bring forward the wow-factor of the low prices telco player BASE were offering. To get that across we used a combination of Runway, OpenArt and Midjourney. With these tools we altered the images from said database and brought them to live for display, social media & online video. By combining it with powerful copy, we really brought it home.

    Like I said, I’ve been down this road before with other clients. Definitely check out my work for Nissan, as we also used a lot of generative AI to expand on their visual database.