If there is something that typically gets outsourced abroad in the advertising world, it’s production. Too expensive, not efficient, … All reasons to take your production off shore. But as a brand you’re risking a disconnect in culture, language and your carefully crafted brief. That’s where OnShore comes in, a fully independent digital production studio based in Belgium.

Building a Belgian production studio from scratch isn’t an easy task. To me,  content marketing is a powerful tool to build rapport in this situation. For OnShore, I came up with a long term content strategy, all based on building trust for the brand. Alongside content strategy, I also did content creation and (motion) design. Below you can find some of my posts: