Food photography on TikTok

Move over Instagram, there’s a new kid in town. Or so was my thought process behind my decision to move my food photography journey from Instagram to TikTok. Next to prioritising sound-on video content, the platform welcomes authenticity and creativity. And that was exactly the change I needed on my food photography journey.

From the get-go, I decided on three main themes within my content:

  • Behind-the-scenes: taking my viewers with me on a shoot
  • Education: teaching my viewers about food photography, whether it’s with a roast (me judging my own food pics) or reviews of gear I use.
  • Trends: banking on one of the many viral trends, that fit within my brand and type of content

As you could gather, before TikTok, there was Instagram. Well, I mean, I was doing the food photography thing over on Instagram. Discover more about it here.

Other interesting projects


The ARtist

The ARtist is a project that aims to change the perspective of the viewer by including him into the action with AR, in this case a concert of his favorite band.

Read More »
Start Life by Ethias

Start Life

How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!

Read More »


How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. And that base was “common sense” for Beko.

Read More »