Food photography on TikTok

Move over Instagram, there’s a new kid in town. Or so was my thought process behind my decision to move my food photography journey from Instagram to TikTok. Next to prioritising sound-on video content, the platform welcomes authenticity and creativity. And that was exactly the change I needed on my food photography journey.

From the get-go, I decided on three main themes within my content:

  • Behind-the-scenes: taking my viewers with me on a shoot
  • Education: teaching my viewers about food photography, whether it’s with a roast (me judging my own food pics) or reviews of gear I use.
  • Trends: banking on one of the many viral trends, that fit within my brand and type of content

As you could gather, before TikTok, there was Instagram. Well, I mean, I was doing the food photography thing over on Instagram. Discover more about it here.

Other interesting projects

Hert Infarct logo

Hert Infarct

Hert Infarct is an indoor festival in Turnhout organised by the youth club De Wollewei. It’s a three-day festival: day 1 is all about stand-up comedy, while day 2 focuses on showcases in local pubs and day 3 is a combination of workshops and concerts.

Read More »
FibriCheck logo


Did you know that arrhythmia is one of the most common cardiovascular diseases? Obviously this is quite dangerous, so regular checkups are important. Enter FibriCheck: a medical smartphone app that detects rhythm disorders.

Read More »
Viessmann logo


Climate change forms a big challenge, especially when it comes to heating solutions. Viessmann took on that challenge by creating Vitovalor, a range of fuel cell units that combines hydrogen and oxygen to produce electricity and heat.

Read More »