PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.
Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.
From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.
“Happy home, happy life”, that’s Hyboma’s philosophy. The general contractor and real estate agency sets out to help people find their dream house.
Let’s be honest: HVAC might be something so essential in your home, but it isn’t really a sexy topic, as it is quite technical. For Daikin’s social media channels I took it upon myself to make HVAC great again.
PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.