PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.
Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.
From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.
Supporting professionals in their business on to go, that’s what Fiat Professional aims for. With a range fully dedicated to light commercial vehicles and over 100 years of history Fiat Professional definitely stands out in their niche.
Glasses may be a practical object, but for optical retailer GrandOptical it’s so much more. They see glasses as a stylish accessory that’s an extension of your personality. So they made it their mission to find you a pair of glasses that really fits your character.
In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.
