PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.

Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.

From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.

Other interesting projects

Deep in the Woods logo

Deep in the Woods

Eclectic, cosy & family friendly: 3 words that perfectly describe the festival Deep in the Woods. And that name isn’t stolen either: the festival literally takes place in the middle of a forest.

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In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.

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Hert Infarct logo

Hert Infarct

Hert Infarct is an indoor festival in Turnhout organised by the youth club De Wollewei. It’s a three-day festival: day 1 is all about stand-up comedy, while day 2 focuses on showcases in local pubs and day 3 is a combination of workshops and concerts.

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