PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.
Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.
From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.
Back in 2007, I designed my first ever poster as an assignment for a course in communication. It wasn’t pretty, but it was how I got my start in design.
Parabox is a project that confronts people with their fear of making choices. It’s sort of a Pandora’s Box which gives you a choice to open it or not, but you actually get rewarded when you open the box.
After getting my degree in Allround Digital Photography, I felt an itch to keep challenging myself in photography. Anneleen fotografEET is the product of that itch.
