PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.

Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.

From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.

Other interesting projects



Parabox is a project that confronts people with their fear of making choices. It’s sort of a Pandora’s Box which gives you a choice to open it or not, but you actually get rewarded when you open the box.

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Anneleen FotografEET

Anneleen fotografEET

After getting my degree in Allround Digital Photography, I felt an itch to keep challenging myself in photography. Anneleen fotografEET is the product of that itch.

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