PProadie

PPRoadie

PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.

Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.

From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.

Other interesting projects

Frozen Solid Fest

Frozen Solid Fest

Millennails are often described as one of the hardest groups to communicate with, so I challenged myself to come up with an event and a communication campaign targeted at young adults.

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Jeep®

Jeep®

If there’s a car brand that’s synonymous for adventure, it’s Jeep®. Born in the heat of battle during World War II, the Jeep brand is iconic with models like the Wrangler and the Renegade in their range.

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Logo Decathlon

Decathlon

Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

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