PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.
Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.
From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.
Parabox is a project that confronts people with their fear of making choices. It’s sort of a Pandora’s Box which gives you a choice to open it or not, but you actually get rewarded when you open the box.
Back in 2011 I started the blog MllsDeMode with 2 other girls. Initially, it was just a hobby, but it was also an ideal opportunity to practice our skills.
Ecologisch Oostende is a fictional staff event for the city of Ostend. The aim of the event was to amuse & reward the staff, but also to convey a few values.
