PProadie

PPRoadie

PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.

Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.

From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.

Other interesting projects

Frozen Solid Fest

Frozen Solid Fest

Millennails are often described as one of the hardest groups to communicate with, so I challenged myself to come up with an event and a communication campaign targeted at young adults.

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PPRoadie

PProadie

PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.

Read More »
Depression

Food for thought

I wanted to tackle the general preconceptions about mental illnesses. So I visualised these disorders to give some food for thought.

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