Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

From fast-moving consumer goods brand to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.

Other interesting projects

Netvits

Netvits

In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.

Read More »
Anneleen FotografEET

Anneleen fotografEET

After getting my degree in Allround Digital Photography, I felt an itch to keep challenging myself in photography. Anneleen fotografEET is the product of that itch.

Read More »
App Z33

App Z33

In 2013 I developed a mobile app for Z33, the house for contemporary art in Hasselt. It’s a digital tour of the museum with info on exhibitions, artists and the calender.

Read More »