Leef Lekker

21 February 2019

The immense rise of foodies & foodporn both prove one thing: people are on the hunt for some meal inspiration. So inspiring people with unique recipes is a smart move. But using those recipes to promote your own products is even smarter. That’s exactly why FrieslandCampina & BBDO came up with Leef Lekker.

Leef Lekker is an inspirational online platform with tons of tasty recipes. Of course the FrieslandCampina products are always the highlight of the recipe.

During 3 years I’ve been the main webmaster for the platform. I designed & coded the newsletter, uploaded the new content online and also wrote some copy for the site. Below you can find some of my work on this project:

I guess Leef Lekker ignited my passion for food, as in 2020 I started my own Instagram, Anneleen FotografEET, with food photography as the theme.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

Alfa Romeo

Alfa Romeo

21 September 2021

From passion for driving and a rich history in racing to fine design and high performance: enter the world of Italian premium car brand Alfa Romeo.

Muzikant Rijk Genk

Muzikant Rijk Genk

13 February 2012

Genk actually has a rich music history with bands like Iron Maiden once performing here and artists like Rocco Granata hailed from here. This rich history is captured in the Spotify app Muzikant Rijk Genk.

ARtist

The ARtist

24 February 2012

The ARtist is a project that aims to change the perspective of the viewer by including him into the action with AR, in this case a concert of his favorite band.