The ARtist is a project that aims to change the perspective of the passive viewer by including him into the action with Augmented Reality, in this case a concert of his favorite band.

The viewer can join the band on stage by putting on a helmet with a tablet, speakers and a webcam inside. The instrument he chooses to play will sound louder, just like in real life. He can also look at the other instruments to activate the different band members via AR tags. In conclusion, the ARtist uses technology to create a real life stage experience!

Music has been a running theme throughout my career. But the prove is in the pudding: in this case in PProadie, an interactive game I worked on for Pukkelpop.

Other interesting projects

Pearle logo

Pearle

Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Read More »
Start Life by Ethias

Start Life

How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!

Read More »
Out of Space

Unidentified Space

Unidentified Space aims to turn a public space, in this case a parking garage, into a public place through an uncanny experience.

Read More »