The ARtist is a project that aims to change the perspective of the passive viewer by including him into the action with Augmented Reality, in this case a concert of his favorite band.

The viewer can join the band on stage by putting on a helmet with a tablet, speakers and a webcam inside. The instrument he chooses to play will sound louder, just like in real life. He can also look at the other instruments to activate the different band members via AR tags. In conclusion, the ARtist uses technology to create a real life stage experience!

Music has been a running theme throughout my career. But the prove is in the pudding: in this case in PProadie, an interactive game I worked on for Pukkelpop.

Other interesting projects

Netvits

Netvits

In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.

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Logo Zin In Meer

P&G

Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

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Anneleen Vaes photography

Photography

Every picture tells a story. And telling stories happens to be a passion of mine. So it was only a matter of time before I picked up a camera myself.

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