A car that seamlessly combines tradition with passion. That fuels the adrenaline of every ride. That’s simply fun to drive and has a deep connection to tuning. That’s Abarth.

Social media is obviously important in marketing the brand. That’s my responsibility for the brand: from copywriting and creating concepts for posts to community management, lead form creation and much more.

You can find some of my work for the brand below:

 

Fast cars your thing? Have a look here at the work I do for Alfa Romeo’s social media channels then.

 

Other interesting projects

Start Life by Ethias

Start Life

How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!

Read More »
Dad Vibes

Case: Dad Vibes campaign for Limp Bizkit

This summer felt like an extreme throwback to the 90s when Limp Bizkit made waves during their performance at Lollapalooza and on social media with their dad vibes. But the big question is how the band can keep riding those waves.

Read More »
Netvits

Netvits

In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.

Read More »