A car that seamlessly combines tradition with passion. That fuels the adrenaline of every ride. That’s simply fun to drive and has a deep connection to tuning. That’s Abarth.

Social media is obviously important in marketing the brand. That’s my responsibility for the brand: from copywriting and creating concepts for posts to community management, lead form creation and much more.

You can find some of my work for the brand below:

 

Fast cars your thing? Have a look here at the work I do for Alfa Romeo’s social media channels then.

 

Other interesting projects

Start Life by Ethias

Start Life

How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!

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PPRoadie

PProadie

PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.

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ARtist

The ARtist

The ARtist is a project that aims to change the perspective of the viewer by including him into the action with AR, in this case a concert of his favorite band.

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