Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

Jeep®

Jeep®

If there’s a car brand that’s synonymous for adventure, it’s Jeep®. Born in the heat of battle during World War II, the Jeep brand is iconic with models like the Wrangler and the Renegade in their range.

Read More »
PPRoadie

PProadie

PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.

Read More »
Alfa Romeo

Alfa Romeo

From passion for driving and a rich history in racing to fine design and high performance: enter the world of Italian premium car brand Alfa Romeo.

Read More »