Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

BioSCENTer

Experience Lab

Experience Lab is a webplatform developed for the scientific center BioSCENTer. The goal of the platform is to make science interesting for young people between 16 to 18 years.

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AB Concerts

AB Concerts

The Ancienne Belgique is probably the most popular concert hall for contemporary pop and rock music in Belgium, and is definitely one of the leading concert venues in Belgium.

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Pearle logo

Pearle

Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

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