More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

But every brand, no matter how successful, needs a makeover now and then. So in 2016 BBDO & JCDecaux partnered up to implement a new corporate identity. Their newsletter also got a makeover and I coded these new templates.

Furthermore I also trained the marketing team at JCDecaux so they could send out these newsletters themselves. This was a new and cool experience for me, as I never officially gave training before this.

Simultaneously with this project, I also developed a mail template for sports retailer Decathlon.

Other interesting projects

Beko

Beko

How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. And that base was “common sense” for Beko.

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BioSCENTer

Experience Lab

Experience Lab is a webplatform developed for the scientific center BioSCENTer. The goal of the platform is to make science interesting for young people between 16 to 18 years.

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