JCDecaux

1 September 2016

More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

But every brand, no matter how successful, needs a makeover now and then. So in 2016 BBDO & JCDecaux partnered up to implement a new corporate identity. Their newsletter also got a makeover and I coded these new templates.

Furthermore I also trained the marketing team at JCDecaux so they could send out these newsletters themselves. This was a new and cool experience for me, as I never officially gave training before this.

Simultaneously with this project, I also developed a mail template for sports retailer Decathlon.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

Vans Comfy Cush

Case: social campaign for Vans

1 March 2021

How do you promote sneakers on social media during lockdown? Easy: keep an eye on the trends & the biggest one is the rise of the video call.

Depression

Food for thought

10 November 2015

I wanted to tackle the general preconceptions about mental illnesses. So I visualised these disorders to give some food for thought.

Dad Vibes

Case: Dad Vibes campaign for Limp Bizkit

10 October 2021

This summer felt like an extreme throwback to the 90s when Limp Bizkit made waves during their performance at Lollapalooza and on social media with their dad vibes. But the big question is how the band can keep riding those waves.