Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

FibriCheck logo


Did you know that arrhythmia is one of the most common cardiovascular diseases? Obviously this is quite dangerous, so regular checkups are important. Enter FibriCheck: a medical smartphone app that detects rhythm disorders.

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Experience Lab

Experience Lab is a webplatform developed for the scientific center BioSCENTer. The goal of the platform is to make science interesting for young people between 16 to 18 years.

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Start Life by Ethias

Start Life

How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!

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