Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.
In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.