Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

AB Concerts

AB Concerts

The Ancienne Belgique is probably the most popular concert hall for contemporary pop and rock music in Belgium, and is definitely one of the leading concert venues in Belgium.

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Pepijn het nachtkonijn

Pepijn het nachtkonijn

For my thesis I developed a prototype that helps children through their fear of the dark. The prototype, Pepijn Het Nachtkonijn, targets older children with fear of the dark and also their parents.

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