Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

AC/DC rock or bust

AC/DC Dessel

A few years ago AC/DC announced their highly anticipated Rock or Bust tour. Luckily, the band added a Belgian date to their tour and that brought the band to Dessel.

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Ecologisch Oostende logo

Ecologisch Oostende

Ecologisch Oostende is a fictional staff event for the city of Ostend. The aim of the event was to amuse & reward the staff, but also to convey a few values.

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Food for thought

I wanted to tackle the general preconceptions about mental illnesses. So I visualised these disorders to give some food for thought.

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