Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

AC/DC rock or bust

AC/DC Dessel

A few years ago AC/DC announced their highly anticipated Rock or Bust tour. Luckily, the band added a Belgian date to their tour and that brought the band to Dessel.

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Pepijn het nachtkonijn

Pepijn het nachtkonijn

For my thesis I developed a prototype that helps children through their fear of the dark. The prototype, Pepijn Het Nachtkonijn, targets older children with fear of the dark and also their parents.

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PPRoadie

PProadie

PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.

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