Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

E-zone

E-zone

E-zone is a fictional ecodesign project for the city Hasselt in light of the European 20/20/20-goals. It’s a mobile charging station for scooters and bikes which will be used during events.

Read More »
Out of Space

Unidentified Space

Unidentified Space aims to turn a public space, in this case a parking garage, into a public place through an uncanny experience.

Read More »