Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

Pearle logo

Pearle

Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

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Daikin

Daikin

Let’s be honest: HVAC might be something so essential in your home, but it isn’t really a sexy topic, as it is quite technical. For Daikin’s social media channels I took it upon myself to make HVAC great again.

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