Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

Start Life by Ethias

Start Life

How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!

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Logo Leef Lekker

Leef Lekker

The immense rise of foodies & foodporn prove that people are on the hunt for some meal inspiration. So inspiring people with tasty recipes to promote your own products is a smart move.

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PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.

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