Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

That same year I also developed a mail template for billboard giant JCDecaux.

Other interesting projects

Worldline

Worldline

Transactions in cash have been declining steadily in Belgium thanks to the rise of mobile & contactless payments. That’s where Worldline comes in: the company provides all-in-one payment solutions to businesses, like shops, restaurants, …

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AC/DC rock or bust

AC/DC Dessel

A few years ago AC/DC announced their highly anticipated Rock or Bust tour. Luckily, the band added a Belgian date to their tour and that brought the band to Dessel.

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Logo Decathlon

Decathlon

Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

Read More »