Food photography on TikTok

3 August 2023

Move over Instagram, there’s a new kid in town. Or so was my thought process behind my decision to move my food photography journey from Instagram to TikTok. Next to prioritising sound-on video content, the platform welcomes authenticity and creativity. And that was exactly the change I needed on my food photography journey.

From the get-go, I decided on three main themes within my content:

Behind-the-scenes: taking my viewers with me on a shoot
Education: teaching my viewers about food photography, whether it’s with a roast (me judging my own food pics) or reviews of gear I use.
Trends: banking on one of the many viral trends, that fit within my brand and type of content

@anneleenvaes

As you could gather, before TikTok, there was Instagram. Well, I mean, I was doing the food photography thing over on Instagram. Discover more about it here.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

Frozen Solid Fest

Frozen Solid Fest

24 January 2015

Millennails are often described as one of the hardest groups to communicate with, so I challenged myself to come up with an event and a communication campaign targeted at young adults.

P&G

5 March 2019

Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

Decathlon

31 August 2016

Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.