Leef Lekker

21 February 2019

The immense rise of foodies & foodporn both prove one thing: people are on the hunt for some meal inspiration. So inspiring people with unique recipes is a smart move. But using those recipes to promote your own products is even smarter. That’s exactly why FrieslandCampina & BBDO came up with Leef Lekker.

Leef Lekker is an inspirational online platform with tons of tasty recipes. Of course the FrieslandCampina products are always the highlight of the recipe.

During 3 years I’ve been the main webmaster for the platform. I designed & coded the newsletter, uploaded the new content online and also wrote some copy for the site. Below you can find some of my work on this project:

I guess Leef Lekker ignited my passion for food, as in 2020 I started my own Instagram, Anneleen FotografEET, with food photography as the theme.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

Daikin

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Let’s be honest: HVAC might be something so essential in your home, but it isn’t really a sexy topic, as it is quite technical. For Daikin’s social media channels I took it upon myself to make HVAC great again.

Worldline

Worldline

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Transactions in cash have been declining steadily in Belgium thanks to the rise of mobile & contactless payments. That’s where Worldline comes in: the company provides all-in-one payment solutions to businesses, like shops, restaurants, …

ECHO

23 June 2010

To finalize my bachelor in Marketing – Corporate Communication I did a 3-month internship at Echo Floor Solutions. During that time I immersed myself in their newest floor solution, DomoDeck.