Glasses may be a practical object, for optical retailer GrandOptical it’s so much more. They see glasses as a stylish accessory that’s an extension of your personality. So they made it their mission to find you a pair of glasses that really fits your character.
To get this message across, they communicate with their clients through emails, social media and blog posts among others. I’ve been lucky enough to work on all of these mediums: from coding mails to writing articles & social copy.