How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. When I started on Beko, there was no real content strategy set in place and that was the first thing I lobbied for.

In collaboration with the content strategist and the creative lead, we came up with the umbrella “Common sense”, as Beko offers consumers qualitative products at a good price point, all the while being sustainable and making your life a little easier.

Each month I created content based on that umbrella, within a certain theme. Here are a few of my favourite content pieces for the brand:

If you think about it, you could call Beko a sponsor of the everyday life with their home appliances. And another sponsor of the everyday life I worked for is P&G, check out my work for them here.

Other interesting projects

FibriCheck logo

FibriCheck

Did you know that arrhythmia is one of the most common cardiovascular diseases? Obviously this is quite dangerous, so regular checkups are important. Enter FibriCheck: a medical smartphone app that detects rhythm disorders.

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Alfa Romeo

Alfa Romeo

From passion for driving and a rich history in racing to fine design and high performance: enter the world of Italian premium car brand Alfa Romeo.

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App Z33

App Z33

In 2013 I developed a mobile app for Z33, the house for contemporary art in Hasselt. It’s a digital tour of the museum with info on exhibitions, artists and the calender.

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