Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

From fast-moving consumer goods brand to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.

Other interesting projects

PPRoadie

PProadie

PProadie is a fictional game for Pukkelpop. By completing a few assignments festival-goers prove they are worthy to be a roadie at the festival. Ultimately, this raises brand awareness and creates buzz.

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Nissan

Making electrification accessible and exciting for everyone, that’s what Nissan set out to do with their Ambition 2030-plan.

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Beko

Beko

How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. And that base was “common sense” for Beko.

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