Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

From fast-moving consumer goods brand to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.

Other interesting projects

Netvits

Netvits

In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.

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Logo Zin In Meer

P&G

Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

Read More »

Case: social campaign for Vans

How do you promote sneakers in times of lockdown, when wearing shoes is the last thing on people’s minds? Easy: you keep on eye on the current trends. And the biggest trend of the moment is the rise of the

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