Making mobility accessible to a wide public for a democratic price, that’s what car brand Fiat is all about. With iconic models like the 500 and the Panda in their range, they certaintly have succeeded in just that.

Social media is obviously a key factor in this modern age to keep that up. That’s where my work as a content manager comes in. Since Publicis took over the digital activities of FCA, the multinational Fiat is a part of, in April 2021, l’ve been responsible for Fiat’s social media. From copywriting and creating concepts for posts to community management and lead form creation.

You can find some of my work for the brand below:

 

More into tuned cars? Definitely take a look at my social media work for Abarth.

 

Other interesting projects

Fiat Professional

Fiat Professional

Supporting professionals in their business on to go, that’s what Fiat Professional aims for. With a range fully dedicated to light commercial vehicles and over 100 years of history Fiat Professional definitely stands out in their niche.

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Pepijn het nachtkonijn

Pepijn het nachtkonijn

For my thesis I developed a prototype that helps children through their fear of the dark. The prototype, Pepijn Het Nachtkonijn, targets older children with fear of the dark and also their parents.

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