Making mobility accessible to a wide public for a democratic price, that’s what car brand Fiat is all about. With iconic models like the 500 and the Panda in their range, they certaintly have succeeded in just that.
Social media is obviously a key factor in this modern age to keep that up. That’s where my work as a content manager comes in. Since Publicis took over the digital activities of FCA, the multinational Fiat is a part of, in April 2021, l’ve been responsible for Fiat’s social media. From copywriting and creating concepts for posts to community management and lead form creation.
You can find some of my work for the brand below: