#AdultingIsHard | So how do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms!

Millennials are always on the lookout for advice on how to do adult things. Their main source of info? Social media & Google of course. So Ethias and BBDO launched Start Life: an immersive inbound platform with playful & useful content. By pushing this content through social media millennials touch base with serious topics like car & rent insurance. The more content they consume, the more serious the content gets.

I was one of the content creators for Start Life: from writing articles & link ads to designing infographics & uploading the content to the website.

Our hard work was even rewarded with an Effie nomination.

Below you can find some of my favorite work for Start Life:

P&G is another client I did a lot of content creation for: from copywriting to graphic design and photography.

Other interesting projects

Parabox

Parabox

Parabox is a project that confronts people with their fear of making choices. It’s sort of a Pandora’s Box which gives you a choice to open it or not, but you actually get rewarded when you open the box.

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Daikin

Daikin

Let’s be honest: HVAC might be something so essential in your home, but it isn’t really a sexy topic, as it is quite technical. For Daikin’s social media channels I took it upon myself to make HVAC great again.

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GrandOptical

Glasses may be a practical object, but for optical retailer GrandOptical it’s so much more. They see glasses as a stylish accessory that’s an extension of your personality. So they made it their mission to find you a pair of glasses that really fits your character.

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