#AdultingIsHard | So how do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms!

Millennials are always on the lookout for advice on how to do adult things. Their main source of info? Social media & Google of course. So Ethias and BBDO launched Start Life: an immersive inbound platform with playful & useful content. By pushing this content through social media millennials touch base with serious topics like car & rent insurance. The more content they consume, the more serious the content gets.

I was one of the content creators for Start Life: from writing articles & link ads to designing infographics & uploading the content to the website.

Our hard work was even rewarded with an Effie nomination.

Below you can find some of my favorite work for Start Life:

P&G is another client I did a lot of content creation for: from copywriting to graphic design and photography.

Other interesting projects

Muzikant Rijk Genk

Muzikant Rijk Genk

Genk actually has a rich music history with bands like Iron Maiden once performing here and artists like Rocco Granata hailed from here. This rich history is captured in the Spotify app Muzikant Rijk Genk.

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Out of Space

Unidentified Space

Unidentified Space aims to turn a public space, in this case a parking garage, into a public place through an uncanny experience.

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Logo Decathlon


Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

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