#AdultingIsHard | So how do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms!
Millennials are always on the lookout for advice on how to do adult things. Their main source of info? Social media & Google of course. So Ethias and BBDO launched Start Life: an immersive inbound platform with playful & useful content. By pushing this content through social media millennials touch base with serious topics like car & rent insurance. The more content they consume, the more serious the content gets.
I was one of the content creators for Start Life: from writing articles & link ads to designing infographics & uploading the content to the website.
Our hard work was even rewarded with an Effie nomination.
Below you can find some of my favorite work for Start Life: