GrandOptical

Glasses may be a practical object, for optical retailer GrandOptical it’s so much more. They see glasses as a stylish accessory that’s an extension of your personality. So they made it their mission to find you a pair of glasses that really fits your character.

To get this message across, they communicate with their clients through emails, social media and blog posts among others. I’ve been lucky enough to work on all of these mediums: from coding mails to writing articles & social copy.

Sight seems to be a theme throughout my carreer, as I also worked for Pearle.

Other interesting projects

Anneleen Vaes photography

Photography

Every picture tells a story. And telling stories happens to be a passion of mine. So it was only a matter of time before I picked up a camera myself.

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Logo Zin In Meer

P&G

Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

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Pearle logo

Pearle

Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

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