Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.

Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.

Other interesting projects

Daikin

Daikin

Let’s be honest: HVAC might be something so essential in your home, but it isn’t really a sexy topic, as it is quite technical. For Daikin’s social media channels I took it upon myself to make HVAC great again.

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Viessmann logo

Viessmann

Climate change forms a big challenge, especially when it comes to heating solutions. Viessmann took on that challenge by creating Vitovalor, a range of fuel cell units that combines hydrogen and oxygen to produce electricity and heat.

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Dad Vibes

Case: Dad Vibes campaign for Limp Bizkit

This summer felt like an extreme throwback to the 90s when Limp Bizkit made waves during their performance at Lollapalooza and on social media with their dad vibes. But the big question is how the band can keep riding those waves.

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