Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.

Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.

Other interesting projects

Anneleen Vaes photography

Photography

Every picture tells a story. And telling stories happens to be a passion of mine. So it was only a matter of time before I picked up a camera myself.

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JCDecaux

JCDecaux

More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

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Ecologisch Oostende logo

Ecologisch Oostende

Ecologisch Oostende is a fictional staff event for the city of Ostend. The aim of the event was to amuse & reward the staff, but also to convey a few values.

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