Pearle

5 July 2019

Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.

Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

E-zone

7 February 2012

E-zone is a fictional ecodesign project for the city Hasselt in light of the European 20/20/20-goals. It’s a mobile charging station for scooters and bikes which will be used during events.

Food for thought

10 November 2015

I wanted to tackle the general preconceptions about mental illnesses. So I visualised these disorders to give some food for thought.

Unidentified Space

4 March 2011

Unidentified Space aims to turn a public space, in this case a parking garage, into a public place through an uncanny experience.