Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.

Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.

Other interesting projects

Muzikant Rijk Genk

Muzikant Rijk Genk

Genk actually has a rich music history with bands like Iron Maiden once performing here and artists like Rocco Granata hailed from here. This rich history is captured in the Spotify app Muzikant Rijk Genk.

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Anneleen FotografEET

Anneleen fotografEET

After getting my degree in Allround Digital Photography, I felt an itch to keep challenging myself in photography. Anneleen fotografEET is the product of that itch.

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Depression

Food for thought

I wanted to tackle the general preconceptions about mental illnesses. So I visualised these disorders to give some food for thought.

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