More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

But every brand, no matter how successful, needs a makeover now and then. So in 2016 BBDO & JCDecaux partnered up to implement a new corporate identity. Their newsletter also got a makeover and I coded these new templates.

Furthermore I also trained the marketing team at JCDecaux so they could send out these newsletters themselves. This was a new and cool experience for me, as I never officially gave training before this.

Simultaneously with this project, I also developed a mail template for sports retailer Decathlon.

Other interesting projects

Daikin

Daikin

Let’s be honest: HVAC might be something so essential in your home, but it isn’t really a sexy topic, as it is quite technical. For Daikin’s social media channels I took it upon myself to make HVAC great again.

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E-zone

E-zone

E-zone is a fictional ecodesign project for the city Hasselt in light of the European 20/20/20-goals. It’s a mobile charging station for scooters and bikes which will be used during events.

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Out of Space

Unidentified Space

Unidentified Space aims to turn a public space, in this case a parking garage, into a public place through an uncanny experience.

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