Leef Lekker

21 February 2019

The immense rise of foodies & foodporn both prove one thing: people are on the hunt for some meal inspiration. So inspiring people with unique recipes is a smart move. But using those recipes to promote your own products is even smarter. That’s exactly why FrieslandCampina & BBDO came up with Leef Lekker.

Leef Lekker is an inspirational online platform with tons of tasty recipes. Of course the FrieslandCampina products are always the highlight of the recipe.

During 3 years I’ve been the main webmaster for the platform. I designed & coded the newsletter, uploaded the new content online and also wrote some copy for the site. Below you can find some of my work on this project:

I guess Leef Lekker ignited my passion for food, as in 2020 I started my own Instagram, Anneleen FotografEET, with food photography as the theme.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

P&G

5 March 2019

Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

Beko

30 September 2022

How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. And that base was “common sense” for Beko.

App Z33

App Z33

14 February 2013

In 2013 I developed a mobile app for Z33, the house for contemporary art in Hasselt. It’s a digital tour of the museum with info on exhibitions, artists and the calender.