Leef Lekker

21 February 2019

The immense rise of foodies & foodporn both prove one thing: people are on the hunt for some meal inspiration. So inspiring people with unique recipes is a smart move. But using those recipes to promote your own products is even smarter. That’s exactly why FrieslandCampina & BBDO came up with Leef Lekker.

Leef Lekker is an inspirational online platform with tons of tasty recipes. Of course the FrieslandCampina products are always the highlight of the recipe.

During 3 years I’ve been the main webmaster for the platform. I designed & coded the newsletter, uploaded the new content online and also wrote some copy for the site. Below you can find some of my work on this project:

I guess Leef Lekker ignited my passion for food, as in 2020 I started my own Instagram, Anneleen FotografEET, with food photography as the theme.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

Poster KSJ

Designing my first ever poster

1 October 2021

Back in 2007, I designed my first ever poster as an assignment for a course in communication. It wasn’t pretty, but it was how I got my start in design.

Decathlon

31 August 2016

Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

AC/DC rock or bust

AC/DC Dessel

7 July 2015

A few years ago AC/DC announced their highly anticipated Rock or Bust tour. Luckily, the band added a Belgian date to their tour and that brought the band to Dessel.