Leef Lekker

21 February 2019

The immense rise of foodies & foodporn both prove one thing: people are on the hunt for some meal inspiration. So inspiring people with unique recipes is a smart move. But using those recipes to promote your own products is even smarter. That’s exactly why FrieslandCampina & BBDO came up with Leef Lekker.

Leef Lekker is an inspirational online platform with tons of tasty recipes. Of course the FrieslandCampina products are always the highlight of the recipe.

During 3 years I’ve been the main webmaster for the platform. I designed & coded the newsletter, uploaded the new content online and also wrote some copy for the site. Below you can find some of my work on this project:

I guess Leef Lekker ignited my passion for food, as in 2020 I started my own Instagram, Anneleen FotografEET, with food photography as the theme.

More about me

A deeper look into my curriculum vitea

At the end of 2015 I started working at BBDO. Initially I did content management & email development, but later I also added content creation & social media to the list.

Check out my CV

My first website

Throwback to 2010, when I was getting my master's in audiovisual arts. Back then, I was tasked with coding & designing my first site. Let's just say I've grown a lot since then...

Discover my website

Other interesting projects

FibriCheck

28 June 2020

Did you know that arrhythmia is one of the most common cardiovascular diseases? Obviously this is quite dangerous, so regular checkups are important. Enter FibriCheck: a medical smartphone app that detects rhythm disorders.

Parabox

Parabox

27 November 2011

Parabox is a project that confronts people with their fear of making choices. It’s sort of a Pandora’s Box which gives you a choice to open it or not, but you actually get rewarded when you open the box.

BioSCENTer

Experience Lab

31 May 2011

Experience Lab is a webplatform developed for the scientific center BioSCENTer. The goal of the platform is to make science interesting for young people between 16 to 18 years.