Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.

Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.

Other interesting projects

Logo Graspop Metal Meeting

Graspop Metal Meeting

As one of the biggest metal festivals in Europe Graspop Metal Meeting has been the homebase for metalheads since 1996. And the prove is in the pudding, because the event lures in over 135,000 fans annually.

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JCDecaux

JCDecaux

More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

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Netvits

Netvits

In 2014 I did a few copywriting assignments for Netvits, a subsidiary of digital agency Inventis. The subjects were very diverse, from dogs to traveling.

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