Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.

Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.

Other interesting projects

Dad Vibes

Case: Dad Vibes campaign for Limp Bizkit

This summer felt like an extreme throwback to the 90s when Limp Bizkit made waves during their performance at Lollapalooza and on social media with their dad vibes. But the big question is how the band can keep riding those waves.

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JCDecaux

JCDecaux

More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

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GrandOptical

Glasses may be a practical object, but for optical retailer GrandOptical it’s so much more. They see glasses as a stylish accessory that’s an extension of your personality. So they made it their mission to find you a pair of glasses that really fits your character.

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