PProadie

PPRoadie

PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.

Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.

From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.

Other interesting projects

Fiat Professional

Fiat Professional

Supporting professionals in their business on to go, that’s what Fiat Professional aims for. With a range fully dedicated to light commercial vehicles and over 100 years of history Fiat Professional definitely stands out in their niche.

Read More »
Depression

Food for thought

I wanted to tackle the general preconceptions about mental illnesses. So I visualised these disorders to give some food for thought.

Read More »
MllsDeMode

MllsDeMode

Back in 2011 I started the blog MllsDeMode with 2 other girls. Initially, it was just a hobby, but it was also an ideal opportunity to practice our skills.

Read More »