PProadie

PPRoadie

PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.

Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.

From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.

Other interesting projects

Logo Leef Lekker

Leef Lekker

The immense rise of foodies & foodporn prove that people are on the hunt for some meal inspiration. So inspiring people with tasty recipes to promote your own products is a smart move.

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Viessmann logo

Viessmann

Climate change forms a big challenge, especially when it comes to heating solutions. Viessmann took on that challenge by creating Vitovalor, a range of fuel cell units that combines hydrogen and oxygen to produce electricity and heat.

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