PProadie is a fictional game made for Belgian music festival Pukkelpop back in 2011. By completing a few assignments festival-goers prove they are worthy to be a roadie at Pukkelpop.
Ultimately, raising brand awareness and creating buzz were a few of the goals for this campaign. The most important medium for the promotion of the game was social media.
From summer to winter, from Pukkelpop to Frozen Solid Fest: an indoor festival that takes place during the winter.
Making electrification accessible and exciting for everyone, that’s what Nissan set out to do with their Ambition 2030-plan.
This summer felt like an extreme throwback to the 90s when Limp Bizkit made waves during their performance at Lollapalooza and on social media with their dad vibes. But the big question is how the band can keep riding those waves.
The ARtist is a project that aims to change the perspective of the viewer by including him into the action with AR, in this case a concert of his favorite band.
