Anneleen Vaes

Tag: TikTok

  • My favorite content on TikTok this week

    My favorite content on TikTok this week

    Let’s face it: every agency and their mother is on TikTok. And they either jump on trends to get those views or go the more infotainment route to show their expertise. But there’s one agency that’s going against the grain: meet Nounish.

    Their first content piece I encountered was The Client Roller Coaster. One of their designers gets on a DIY rollercoaster, and well, let’s say he’s in for a ride (see what I did there 😏). He gets a design brief AND multiple feedback rounds all the while he’s in the hot seat.

    @nounish_ @Mike Greaney ♬ original sound – nounish ⌐◨-◨

    What makes it even funnier is the stereotypical client feedback he receives: from make the logo bigger to the client’s cousin chiming in. As someone who has had to endure a gazillion feedback rounds, the designer’s reaction to the critiques is even funnier: while I at that point probably would like to have killed the client, he kills them with (albeit ironic) kindness.

    @nounish_

    No one could hear her scream! 👨‍🎨🖼️

    ♬ original sound – nounish ⌐◨-◨

    Another series takes the chaos even further: all their designers are given a subject to illustrate. But the kicker is that they’re all working on the same canvas. Not only was it funny as hell, I also loved seeing the (chaotic) process.

    So kudos to Nounish for nailing the TikTok game. And keep those videos coming. 😉

    Want more insights on my favorites on social? Check out my thoughts on W Hotels’ content series inspired by The White Lotus.

  • My favorite TikTok creator in the advertising space

    My favorite TikTok creator in the advertising space

    It’s no secret that I love TikTok. I also love me some quick updates on the advertising industry. Combine the two and I’m really sold.

    That’s exactly what Stuff About Advertising offers on her TikTok account. The creator behind the account, Ashley Rutstein, is a Creative Director & Copywriter who has worked for brands like Guinness, Visa, Meta and Evian, to name a few. And since 2021, she can also proudly call herself the winner of the Adweek Creative 100.

    @stuffaboutadvertising What goes on in my head when I get a bad brief? 🤔 Listen to the Any Insights Yet? Podcast to hear the rest of this awesome conversation with Chris Kocek (link in bio). You’ll get to hear about an embarrassing moment I had in junior high and what commercial I’d get a tattoo of. 👀 #advertising #marketing #creativebrief #strategy ♬ original sound – Stuff About Advertising
    @stuffaboutadvertising In this week’s advertising news roundup: 🧃 @caprisun_usa and Christian Siriano turned a juice pouch into a runway-ready purse at NYFW 👜 Uncommon Creative Studio put a real Hermès Birkin in an unwinnable claw machine 🎥  A new video with 3 essential advertising books for creatives 🎙️ My guest appearance on the Any Insights Yet? podcast 👀 A leaked deck shows Stagwell has been doing propaganda work for the Israeli government, story by @Drop Site and LinkedIn posts by Zoe Scaman #advertisingtiktok #marketingtiktok #adcampaigns #adcampaign #advertising ♬ original sound – Stuff About Advertising
    @stuffaboutadvertising Want to grab a snack from the fridge? You’ll need to watch a pre-snack ad first. I’m kidding… for now at least. But Samsung is testing showing ads on their Family Hub fridges and people are not happy about brands intruding in their personal space. #advertising #marketing #advertisingtiktok #marketingtiktok ♬ original sound – Stuff About Advertising
    @stuffaboutadvertising I read this Adweek article with my jaw on the floor. Go listen to my Ad-Libbed podcast episode to hear more about the wild internal communications going on at Madwell. #advertisingtiktok #advertising #adagency #agencylife #advertisingnews #advertisingagency ♬ original sound – Stuff About Advertising

    All that to say that she knows her stuff, and it shows in her TikTok vids. I first discovered her through her weekly roundups of the most remarkable campaigns of the week. But she also hones in on news from the advertising industry and gives tips on copywriting and concepting and general ad career advice.

    Why her content resonates with me personally? Well, besides the topic of advertising, I love her female point of view on all of it. Let’s be honest: even today, the ad world, especially at the higher levels, is still male-dominated. So hearing a woman’s perspective is not only refreshing, but often affirming when it comes to her own experience in this crazy industry of ours.

    Want more inspo from the ad world? Check out my insights on recent social media posts from Lidl and Linkin Park.

  • Food photography on TikTok

    Food photography on TikTok

    Move over Instagram, there’s a new kid in town. Or so was my thought process behind my decision to move my food photography journey from Instagram to TikTok. Next to prioritising sound-on video content, the platform welcomes authenticity and creativity. And that was exactly the change I needed on my food photography journey.

    From the get-go, I decided on three main themes within my content:

    • Behind-the-scenes: taking my viewers with me on a shoot
    • Education: teaching my viewers about food photography, whether it’s with a roast (me judging my own food pics) or reviews of gear I use.
    • Trends: banking on one of the many viral trends, that fit within my brand and type of content
    @anneleenvaes
    As you could gather, before TikTok, there was Instagram. Well, I mean, I was doing the food photography thing over on Instagram. Discover more about it here.