Anneleen Vaes

Category: Video editing

  • Food photography on TikTok

    Food photography on TikTok

    Move over Instagram, there’s a new kid in town. Or so was my thought process behind my decision to move my food photography journey from Instagram to TikTok. Next to prioritising sound-on video content, the platform welcomes authenticity and creativity. And that was exactly the change I needed on my food photography journey.

    From the get-go, I decided on three main themes within my content:

    • Behind-the-scenes: taking my viewers with me on a shoot
    • Education: teaching my viewers about food photography, whether it’s with a roast (me judging my own food pics) or reviews of gear I use.
    • Trends: banking on one of the many viral trends, that fit within my brand and type of content
    @anneleenvaes
    As you could gather, before TikTok, there was Instagram. Well, I mean, I was doing the food photography thing over on Instagram. Discover more about it here.
  • Nissan

    Nissan

    Making electrification accessible and exciting for everyone, that’s what Nissan set out to do with their Ambition 2030-plan.

    As you can imagine, social media plays an important part in creating that excitement and that’s where I came into play. As a content creator, I come up with the post concepts, set up the content calendar, write the post copy and guide the production process.

    You can find some of my favorite posts here:

    X-Trail camping list
    X-Trail Lunar Eclipse
    Ariya Accessorize Me
    Accessible cars are my jam apparently: check out my work for Italian automotive brand Fiat here.
  • My first website

    My first website

    Throwback to 2010, when I was getting my master’s in audiovisual arts. Back then, I was tasked with coding & designing my first website. Let’s just say I’ve grown a lot since then…

    While I had dabbled in web design and development when I was still majoring in marketing, this assignment was on a whole other level. From coming up with a concept that highlights my personality and designing something around that to writing copy and finally coding the website. Seems pretty basic right now, but these were truely the first steps I took into concepting, design, coding and copywriting.

    While I do find it quite cringeworthy (Those pics! That copy! That design!), there are a few similarities with my current style. My love of dark colors and the grunge style and my wit in writing to name a few. Anyways, I do feel like I’ve come a long way since then.