With the Young Talent Awards BNP Paribas Fortis celebrates young filmmakers. And for the 2024 edition the brand wanted to focus on short form content, as that really appeals to their target audience. They came to us for support on just that.
My part? I came up with the concept and script of one of those short form vids in the teasing phase: a video where we asked the nominees some burning movie questions. A fun little project that was nice to see come to live.
If there is something that typically gets outsourced abroad in the advertising world, it’s production. Too expensive, not efficient, … All reasons to take your production off shore. But as a brand you’re risking a disconnect in culture, language and your carefully crafted brief. That’s where OnShore comes in, a fully independent digital production studio based in Belgium.
Building a Belgian production studio from scratch isn’t an easy task. To me, content marketing is a powerful tool to build rapport in this situation. For OnShore, I came up with a long term content strategy, all based on building trust for the brand. Alongside content strategy, I also did content creation and (motion) design. Below you can find some of my posts:
If entertainment is the name of the game, let’s go all the way. That’s probably what they thought at W Hotels with “The Retreat”. A content series from the hotel chain that seems to be taking lessons from HBO’s The White Lotus and The Group Chat series from TikTok influencer That Girl Syd Jo.
I’m guessing I don’t have to explain the first one. In the latter we follow the drama that unfolds in a friend group through their group chat. Influencer Sydney Jo garnered overnight success with this format and it seems to be inspiring W Hotels, as “The Retreat” follows a group of twenty-somethings during their drama-filled vacay at the W in Thailand.
@thatgirlsydjo The Group Chat: Season Finale #groupchat #friends #drama #tea ♬ original sound – Sydney Jo
Currently, they’ve only released a teaser of the series, but it seems to have a high production value, although I’m not sure the acting is all up to par. But even that seems on point with internet culture if you take into account the numerous sketches that flood TikTok, where bad acting is the point.
It’s definitely a switchup from all the brands that were jumping onto the unhinged content bandwagon (thank Duolingo for that, RIP). Refreshing to see that W Hotels is taking a risk with a series that seemingly has a high budget behind it. The hotel chain already stands out to me. In terms of organic content, I feel like they really hit it out of the park. So I’m curious to see how this trip will pan out.
Move over Instagram, there’s a new kid in town. Or so was my thought process behind my decision to move my food photography journey from Instagram to TikTok. Next to prioritising sound-on video content, the platform welcomes authenticity and creativity. And that was exactly the change I needed on my food photography journey.
From the get-go, I decided on three main themes within my content:
Making electrification accessible and exciting for everyone, that’s what Nissan set out to do with their Ambition 2030-plan.
As you can imagine, social media plays an important part in creating that excitement and that’s where I came into play. As a content creator, I come up with the post concepts, set up the content calendar, write the post copy and guide the production process.
You can find some of my favorite posts here:
How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. When I started on Beko, there was no real content strategy set in place and that was the first thing I lobbied for.
In collaboration with the content strategist and the creative lead, we came up with the umbrella “Common sense”, as Beko offers consumers qualitative products at a good price point, all the while being sustainable and making your life a little easier.
Each month I created content based on that umbrella, within a certain theme. Here are a few of my favourite content pieces for the brand:
If you think about it, you could call Beko a sponsor of the everyday life with their home appliances. And another sponsor of the everyday life I worked for is P&G, check out my work for them here.