Anneleen Vaes

Tag: BBDO

  • Hyboma

    Hyboma

    “Happy home, happy life”, that’s Hyboma’s philosophy. The general contractor and real estate agency sets out to help people find their dream house.

    To do this, Hyboma wanted to improve their online presence with inbound marketing. Seeing as this is one of BBDO’s specialities, they ended up hiring the agency for these services. I myself did content management, copywriting & social for this client. Below you can find my work for Hyboma.
    From real estate to heating solutions: for Viessmann I also took on a variety of jobs, like content management and social concepting.
  • JCDecaux

    JCDecaux

    More than 50 years experience, active in over 80 countries, a daily reach of over 410 million people… With these impressive numbers JCDecaux can call itself the #1 worldwide in outdoor advertising.

    But every brand, no matter how successful, needs a makeover now and then. So in 2016 BBDO & JCDecaux partnered up to implement a new corporate identity. Their newsletter also got a makeover and I coded these new templates.

    Furthermore I also trained the marketing team at JCDecaux so they could send out these newsletters themselves. This was a new and cool experience for me, as I never officially gave training before this.

    Mailing JCDecaux
    Simultaneously with this project, I also developed a mail template for sports retailer Decathlon.
  • Decathlon

    Decathlon

    Making sports accessible for everyone: that’s Decathlon’s mission statement. And the company is obviously succeeding, as it’s the world’s biggest sports retailer.

    In 2016 BBDO won over Decathlon’s heart and has been handling their advertising campaigns ever since. On the digital side of things we created a mail template for the sporting goods retailer. I was responsible for coding this newsletter. Not an easy task, as it had to work in a visual editor.

    Mailing Decathlon
    That same year I also developed a mail template for billboard giant JCDecaux.