Anneleen Vaes

Category: E-mail development

  • Viessmann

    Viessmann

    Climate change forms a big challenge, especially when it comes to heating solutions. Viessmann took on that challenge by creating Vitovalor, a range of fuel cell units that combines hydrogen and oxygen to produce electricity and heat.

    In promotion of the range, Viessmann & BBDO set up an inbound project that consists out of a website, emails and ads on Facebook. For this project I took on a variety of jobs: from webmastering and copywriting to email development & social concepting.

    Below you can find some of my work for Viessmann:
    From heating solutions to real estate: it’s a small step to take. For real estate agency Hyboma I also took on a variety of jobs: content management, copywriting & social.
  • Worldline

    Worldline

    Transactions in cash have been declining steadily in Belgium thanks to the rise of mobile & contactless payments. That’s where Worldline comes in: the company provides all-in-one payment solutions to businesses like shops, restaurants, …

    Taking our little country by storm Worldline joined forces with BBDO for their communication efforts, ranging from offline campaigns, like direct mailing, to online projects, like ads on Facebook. On the digital side of things I took care of e-mail development, design and social copy & concepting for Worldline. Below you can find some of my work for the client:
    Just like Worldline, Hyboma is also taking Belgium by storm, in this case in the real estate world. Glad I had a part in that success, as I did content management, copywriting and social media for them.
  • GrandOptical

    GrandOptical

    Glasses may be a practical object, for optical retailer GrandOptical it’s so much more. They see glasses as a stylish accessory that’s an extension of your personality. So they made it their mission to find you a pair of glasses that really fits your character.

    To get this message across, they communicate with their clients through emails, social media and blog posts among others. I’ve been lucky enough to work on all of these mediums: from coding mails to writing articles & social copy.
    Sight seems to be a theme throughout my carreer, as I also did content creation for Pearle.
  • Pearle

    Pearle

    Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

    Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.
    Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.
  • Hyboma

    Hyboma

    “Happy home, happy life”, that’s Hyboma’s philosophy. The general contractor and real estate agency sets out to help people find their dream house.

    To do this, Hyboma wanted to improve their online presence with inbound marketing. Seeing as this is one of BBDO’s specialities, they ended up hiring the agency for these services. I myself did content management, copywriting & social for this client. Below you can find my work for Hyboma.
    From real estate to heating solutions: for Viessmann I also took on a variety of jobs, like content management and social concepting.
  • Start Life

    Start Life

    #AdultingIsHard | So how do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms!

    Millennials are always on the lookout for advice on how to do adult things. Their main source of info? Social media & Google of course. So Ethias and BBDO launched Start Life: an immersive inbound platform with playful & useful content. By pushing this content through social media millennials touch base with serious topics like car & rent insurance. The more content they consume, the more serious the content gets.

    I was one of the content creators for Start Life: from writing articles & link ads to designing infographics & uploading the content to the website.

    Our hard work was even rewarded with an Effie nomination.

    Below you can find some of my favorite work for Start Life:
    P&G is another client I did a lot of content creation for: from copywriting to graphic design and photography.