Making electrification accessible and exciting for everyone, that’s what Nissan set out to do with their Ambition 2030-plan.
As you can imagine, social media plays an important part in creating that excitement and that’s where I came into play. As a content creator, I come up with the post concepts, set up the content calendar, write the post copy and guide the production process.
You can find some of my favorite posts here:
How do you turn a home appliance brand into a love brand on social media? You start with the base: a good content strategy. When I started on Beko, there was no real content strategy set in place and that was the first thing I lobbied for.
In collaboration with the content strategist and the creative lead, we came up with the umbrella “Common sense”, as Beko offers consumers qualitative products at a good price point, all the while being sustainable and making your life a little easier.
Each month I created content based on that umbrella, within a certain theme. Here are a few of my favourite content pieces for the brand:
If you think about it, you could call Beko a sponsor of the everyday life with their home appliances. And another sponsor of the everyday life I worked for is P&G, check out my work for them here.
A car that seamlessly combines tradition with passion. That fuels the adrenaline of every ride. That’s simply fun to drive and has a deep connection to tuning. That’s Abarth.
Social media is obviously important in marketing the brand. That’s my responsibility for the brand: from copywriting and creating concepts for posts to community management, lead form creation and much more.
You can find some of my work for the brand below:
Fast cars your thing? Have a look here at the work I do for Alfa Romeo’s social media channels then.
Supporting professionals in their business on to go, that’s what Fiat Professional aims for. With a range fully dedicated to light commercial vehicles and over one hundred years of history Fiat Professional definitely stands out in their niche.
Naturally social media positions the brand even more like a pro. And that’s where my work as a content manager comes in. For Fiat Professional I take care of copywriting, creating concepts for posts, community management, lead form creation and much more.
Check out some of my work for the brand below:
Making mobility accessible to a wide public for a democratic price, that’s what car brand Fiat is all about. With iconic models like the 500 and the Panda in their range, they certaintly have succeeded in just that.
Social media is obviously a key factor in this modern age to keep that up. That’s where my work as a content manager comes in. Since Publicis took over the digital activities of FCA, the multinational Fiat is a part of, in April 2021, l’ve been responsible for Fiat’s social media. From copywriting and creating concepts for posts to community management and lead form creation.
You can find some of my work for the brand below:
If there’s a car brand that’s synonymous for adventure, it’s Jeep®. Born in the heat of battle during World War II, the Jeep brand is iconic with models like the Wrangler and the Renegade in their range.
Social media is obviously an important component in the sales funnel of the brand. As Publicis won the digital pitch for FCA, I’m involved in Jeep®’s social media activities as a content manager. For Jeep® I mainly take care of translations and community management.
You can find some of my work for the brand below:
