Anneleen Vaes

Tag: content creation

  • FibriCheck

    FibriCheck

    Did you know that arrhythmia is one of the most common cardiovascular diseases? During an arrhythmia, the heart beats too fast, too slow or irregularly. Obviously this can be quite dangerous, so regular checkups of your heart are important. Enter FibriCheck: a medically certified app that monitors your heart rhythm, detects arrhythmias and prevents strokes.

    Besides that, FibriCheck wants to empower patients with knowledge about their heart & heart rhythm disorders. That’s where I came in: as Content Marketer I produced content to educate people in just that.

    Specifically, I created content for social media, the website, newsletters, ads, … As you can imagine, this was a very diverse task: from determining the strategy for this content to project management, copywriting, graphic design, uploading the content & analysing the results. Furthermore, I was responsible for FibriCheck’s graphic design & visual communication.

    Below you can discover some of my work for the brand.

    FibriCheck article
    FibriCheck World Heart Rhythm Week
    FibriCheck mailing
    FibriCheck appstore
    FibriCheck brand guidelines
    FibriCheck corporate presentation slide 1
    FibriCheck corporate presentation slide 2
    FibriCheck corporate presentation slide 3
    FibriCheck corporate presentation slide 4
    At FibriCheck, I got the chance to prove myself as content marketer. But I actually got my start in content marketing with Start Life by Ethias at BBDO.
  • AC/DC Dessel

    AC/DC Dessel

    Rock ’n roll and AC/DC are practically one and the same. When the rock legends announced their much-anticipated Rock or Bust World Tour at the end of last year, they initially didn’t plan for a visit to our little country.

    Luckily, they did add a Belgian date to their tour in January and that brought the band to Festival park Stenehei in Dessel on July 6.

    Since the concert was a collaboration between Live Nation and Graspop Metal Meeting, I had to honour to take care of the social media, develop a blog for the event and write articles for it.

    With their raw guitar sounds and infernal singing, AC/DC took the world by storm. And Biebob Concerts, where I worked as a digital content creator, did exactly the same.