Graphic design Archieven

Short-form content for Bunker Genk

Bunker Genk is a speciality coffee bar in Genk with a unique vibe. Combining craftsmanship, a love for anything local and a celebration of art, I knew I wanted to hone in on those vibes through social videos.

So I collabed with the owner, Dimi, on 4 short-form videos, each focussing on a different aspect of Bunker Genk: from their coworking space and their ice cold drinks to the caffeine intensity and the coziness of a Sunday date at the bar. This project felt like true co-creation, exactly the kind of collab I had in mind when I started freelancing.

Want more of my food and beverage content? Check out the video I made for food bar Bokes By Ine.

28 June 2026

Boerenbond at Nerdland

Let’s face it, when most people think of agriculture, they probably picture an old school farmer manually milking his cows. But the agriculture sector is actually quite innovative. To prove just that, Boerenbond joined the tech and science festival, Nerdland.

For Nerdland I hit the streets to test people’s knowledge about innovation in the farming sector. On top of that, I wrote content and designed the booth for the festival. Finally, I developed a quiz so visitors could put their own knowledge on tech and innovation in agriculture to the test.

21 June 2026

Meer boer dan je denkt

From cackling colleagues to bullshit meetings, turns out we actually face the same challenges in our daily life as a farmer does. This image campaign from Boerenbond focuses on those similarities to show what a farmer’s day really is about: innovation, ecology and entrepreneurship.

From managing the campaign website and designing all the digital content to coming up with, writing and designing social content, Meer boer dan je denkt is a true 360° project for me.

21 June 2026

A stand-out streaming pack for Telenet

In this day and age of streaming, you have to stand out when promoting your streaming pack. That’s exactly the approach we took when advertising Telenet’s Netflix & Streamz combo.

For the second year in a row, Telenet did a mash-up commercial where both streaming services came together. Think Nonkels’ Rik Verheye and Chantal’s Maaike Cafmeyer in Squid Game. We got the task to translate that to the consideration and conversion phases for display and social.

Copy wise I focused on highlighting the perks of this combo: access to a library of international toppers AND local tv series at a low price, combining it here and there with some West-Vloams for some extra fun. We combine that with stunning visuals of both actors in Squid Game gear. And there you go, the perfect translation of the above-the-line campaign to digital.

25 June 2025

From bold hair to a bold rebranding

I think I’m coming up on having this website for over 10 years now. And boy, has it seen many different iterations. Today is no different, as I, once again, gave this website a makeover.

I wanted my brand to feel … Well, like me. If you know me, you know I love me a bold hair color. Although I’m currently taking a break from the dyeing (your hair can only handle that much), I do feel like that bold color palette really represents me. So yes, the starting point for my rebranding was my hair.

Bold and fun colors need to be accompanied by an equally fun logo, don’t they? I began experimenting with the playful font Cy (combining it with my go-to Muli), but fully customized it to my liking. Firstly, I added height to the first letters of my name. Then I tucked my last name below the last part of my (very long) first name. Partially to avoid the bulkiness of that very long name, but mostly cause I just wanted to.

For the secondary variant, I cut the logo down into three parts but kept the same principle of the overpowering first part of my name and the rest tucked away. My submark combines my initials in the same way.

I did struggle for a bit on the badge of my submark and my pattern. One day it clicked when I was looking at the contrast of the roundness and the straight corners of the vertical logo. So I used that same idea for both the badge and the pattern. I eventually landed on a rectangle with three rounded corners. The pattern has a hint of the Vans branding, specifically their checkers. And obviously that’s one of my favorite brands.

You can tell I like the contrast of bold and subtle, so I translated that into icons with the main elements in a thick stroke, while adding a lighter stroke on the details.

This was a very fun branding exercise. Want to see more branding from my hands? Check out my work for the health tech startup FibriCheck.

21 June 2025

Leveraging AI for BASE

Remember those days when a client asked you to come up with something visually refreshing with the same old tired visual database? And you probably got completely stumped by the thought of using that one visual for the tenth time?

Well, that was exactly the conundrum we were in for telco client BASE. And let’s face it, it’s a reality we all get confronted with at some stage of our advertising career. Well, I know I have been in that pickle at least once or twice before. Money’s tight and so are client budgets. But still a client loves to see something new and fresh.

We surpassed this conundrum by levering the power of artificial intelligence. The idea was simple. Bring forward the wow-factor of the low prices telco player BASE were offering. To get that across we used a combination of Runway, OpenArt and Midjourney. With these tools we altered the images from said database and brought them to live for display, social media & online video. By combining it with powerful copy, we really brought it home.

Like I said, I’ve been down this road before with other clients. Definitely check out my work for Nissan, as we also used a lot of generative AI to expand on their visual database.

20 June 2025

Category: Graphic design