Graphic design Archieven

A stand-out streaming pack for Telenet

In this day and age of streaming, you have to stand out when promoting your streaming pack. That’s exactly the approach we took when advertising Telenet’s Netflix & Streamz combo.

For the second year in a row, Telenet did a mash-up commercial where both streaming services came together. Think Nonkels’ Rik Verheye and Chantal’s Maaike Cafmeyer in Squid Game. We got the task to translate that to the consideration and conversion phases for display and social.

Copy wise I focused on highlighting the perks of this combo: access to a library of international toppers AND local tv series at a low price, combining it here and there with some West-Vloams for some extra fun. We combine that with stunning visuals of both actors in Squid Game gear. And there you go, the perfect translation of the above-the-line campaign to digital.

25 June 2025

From bold hair to a bold rebranding

I think I’m coming up on having this website for over 10 years now. And boy, has it seen many different iterations. Today is no different, as I, once again, gave this website a makeover.

I wanted my brand to feel … Well, like me. If you know me, you know I love me a bold hair color. Although I’m currently taking a break from the dyeing (your hair can only handle that much), I do feel like that bold color palette really represents me. So yes, the starting point for my rebranding was my hair.

Bold and fun colors need to be accompanied by an equally fun logo, don’t they? I began experimenting with the playful font Cy (combining it with my go-to Muli), but fully customized it to my liking. Firstly, I added height to the first letters of my name. Then I tucked my last name below the last part of my (very long) first name. Partially to avoid the bulkiness of that very long name, but mostly cause I just wanted to.

For the secondary variant, I cut the logo down into three parts but kept the same principle of the overpowering first part of my name and the rest tucked away. My submark combines my initials in the same way.

I did struggle for a bit on the badge of my submark and my pattern. One day it clicked when I was looking at the contrast of the roundness and the straight corners of the vertical logo. So I used that same idea for both the badge and the pattern. I eventually landed on a rectangle with three rounded corners. The pattern has a hint of the Vans branding, specifically their checkers. And obviously that’s one of my favorite brands.

You can tell I like the contrast of bold and subtle, so I translated that into icons with the main elements in a thick stroke, while adding a lighter stroke on the details.

This was a very fun branding exercise. Want to see more branding from my hands? Check out my work for the health tech startup FibriCheck.

21 June 2025

Leveraging AI for BASE

Remember those days when a client asked you to come up with something visually refreshing with the same old tired visual database? And you probably got completely stumped by the thought of using that one visual for the tenth time?

Well, that was exactly the conundrum we were in for telco client BASE. And let’s face it, it’s a reality we all get confronted with at some stage of our advertising career. Well, I know I have been in that pickle at least once or twice before. Money’s tight and so are client budgets. But still a client loves to see something new and fresh.

We surpassed this conundrum by levering the power of artificial intelligence. The idea was simple. Bring forward the wow-factor of the low prices telco player BASE were offering. To get that across we used a combination of Runway, OpenArt and Midjourney. With these tools we altered the images from said database and brought them to live for display, social media & online video. By combining it with powerful copy, we really brought it home.

Like I said, I’ve been down this road before with other clients. Definitely check out my work for Nissan, as we also used a lot of generative AI to expand on their visual database.

20 June 2025

Challenging the energy market with Pixie by TotalEnergies

The energy market in Belgium is a tricky one. With their budget energy package, Pixie, TotalEnergies wanted to go all in on a challenger tone-of-voice and look and feel. They asked, we delivered.

Price and an all-digital product were the two USPs we highlighted in this campaign, both visually and textually. Language wise, I opted for nononsense and direct, to stay close to the young target audience for this package.

On top of that, I also worked on bringing the campaign images to life with AI in Luma.

19 June 2025

Taking it OnShore with content marketing

If there is something that typically gets outsourced abroad in the advertising world, it’s production. Too expensive, not efficient, … All reasons to take your production off shore. But as a brand you’re risking a disconnect in culture, language and your carefully crafted brief. That’s where OnShore comes in, a fully independent digital production studio based in Belgium.

Building a Belgian production studio from scratch isn’t an easy task. To me, content marketing is a powerful tool to build rapport in this situation. For OnShore, I came up with a long term content strategy, all based on building trust for the brand. Alongside content strategy, I also did content creation and (motion) design. Below you can find some of my posts:

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19 June 2025

VOKA for small businesses

VOKA represents Flemish entrepreneurs of every shape and size. But those entrepreneurs? Turns out they don’t always know that they can count on VOKA. The perception is that the employers’ organization represents big companies, not small businesses. That’s exactly what they wanted to change with this lead campaign.

For the first concept, we wanted to make it very clear that we were targeting small businesses, so we focused on an important topic: business growth. We went for a very organic approach with a key visual of an office that’s growing in the grass. We combined it with the tagline “Lanceer je groeispurt”.

Concept 2 is more about the support VOKA can give you as a small entrepreneur. It’s all about the copy. We played around with the VOKA brand shapes and mixed that with the tagline “Trekt uw plan. VOKA trekt mee.”