Anneleen Vaes

Category: E-mail marketing

  • FibriCheck

    FibriCheck

    Did you know that arrhythmia is one of the most common cardiovascular diseases? During an arrhythmia, the heart beats too fast, too slow or irregularly. Obviously this can be quite dangerous, so regular checkups of your heart are important. Enter FibriCheck: a medically certified app that monitors your heart rhythm, detects arrhythmias and prevents strokes.

    Besides that, FibriCheck wants to empower patients with knowledge about their heart & heart rhythm disorders. That’s where I came in: as Content Marketer I produced content to educate people in just that.

    Specifically, I created content for social media, the website, newsletters, ads, … As you can imagine, this was a very diverse task: from determining the strategy for this content to project management, copywriting, graphic design, uploading the content & analysing the results. Furthermore, I was responsible for FibriCheck’s graphic design & visual communication.

    Below you can discover some of my work for the brand.

    FibriCheck article
    FibriCheck World Heart Rhythm Week
    FibriCheck mailing
    FibriCheck appstore
    FibriCheck brand guidelines
    FibriCheck corporate presentation slide 1
    FibriCheck corporate presentation slide 2
    FibriCheck corporate presentation slide 3
    FibriCheck corporate presentation slide 4
    At FibriCheck, I got the chance to prove myself as content marketer. But I actually got my start in content marketing with Start Life by Ethias at BBDO.
  • P&G

    P&G

    Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

    With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

    And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

    From fast-moving consumer goods brand to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.

  • Deep in the Woods

    Deep in the Woods

    Eclectic, cosy & family friendly: 3 words that perfectly describe the festival Deep in the Woods. And that name says it all: the festival literally takes place in the middle of a forest.

    In 2017 I designed and developed the mail template for that year’s edition of the festival. This was challenging, because first of, the template needed to work in Mailchimp’s visual editor. And secondly, they didn’t have seperate databases per language, so the template needed to work for both French and Dutch. That’s why I worked with a two column design. I also gave them some pointers on email marketing in general.

    Deep in the Woods isn’t the only festival I did email marketing for: I also helped Graspop Metal Meeting out with their mailing template.

  • Biebob Concerts

    Biebob Concerts

    Biebob Concerts is a concert hall in Vosselaar, Antwerp. For 25 years now it is the place to be for raw guitar sounds and infernal singing. With a capacity of 400 people Biebob isn’t the biggest concert hall out there, but nevertheless it’s a big name in the Belgian metalscene. Biebob is renowned in the Kempen and beyond.

    At Biebob Concerts I was responsible for the online communication from 2012 to 2016. This encompased social media, copywriting, graphic design, content management, e-mail development & marketing & public relations.
    Did you know that I actually worked for two concert halls? AB Concerts is another venue I had the pleasure to work for.
  • Graspop Metal Meeting

    Graspop Metal Meeting

    As one of the biggest metal festivals in Europe Graspop Metal Meeting has been the homebase for metalheads since 1996. And the prove is in the pudding, because the event lures in over 135,000 fans annually.

    I’m very proud to have been part of the festival’s communication team for 5 years. It all started in 2012, when I developed a Deezer app for the festival. Streaming services like Spotify & Deezer just had been launched in our country, so there couldn’t have been a more perfect timing for this app.

    The app was essentially a playlist of all the bands performing at that year’s edition, but in the corporate identity of the festival. The main goal of the app was obviously branding. No better way to do this than with music, right?

    This app actually gave me my start at the festival. That same year I created content for Graspop’s social media. Obviously copywriting, photo editing and graphic design were useful skills that came to play for this.

    Secondly I was responsible for the design of the information screens at the festival.

    In 2013 some other responibilities were added to my list: I designed and coded the mobile landing page for the wifi access and the blog. I also came up with concepts for blogposts and wrote most of them. Some posts even went viral, so mission accomplished! On top of that, I was resposible for everything concerning the narrow broadcasting system: designing the information screens, programming the sequences and implementing a logical order of the screens.

    The year after I also took care of the GMM mobile app and the communication with media partners Deezer & Appmiral.

    In 2015 I actually interned at Graspop. During this internship I got the chance to deepen my editorial work. First off, I created a promotional plan for the official GMM compilation album. But I also immersed myself in other areas, for example the productional side of the album.

    Organizational-wise I took care of the collaborations with media partners such as Rock Tribune and Skynet. This for example lead to the GMM special of Rock Tribune in May.

    During my last year at Graspop I took on the added challenge of developing a new e-mail template for the festival. An extra difficulty for this template was that it had to work in the Mailchimp visual editor.
    I’m definitely not a one-trick pony: besides Graspop I worked for numerous festivals. Indoor festival Hert Infarct was probably one of the more memorable ones.
  • AB Concerts

    AB Concerts

    The Ancienne Belgique is probably the most popular concert hall for contemporary pop and rock music in Belgium, and is definitely one of the leading concert venues in Belgium.

    When I saw a vacancy for communications assistant at AB Concerts I didn’t hesitate to react. From August until September 2015 I replaced the Online Project Manager at the venue.

    The most important part of the job was e-mailmarketing: composing weekly newsletters, recommendation letters, invitation mails, …

    Additionally, I maintained the website: drafting news items and updating the concerts.

    I also did some work for their social media channels as a backup when the social media managers weren’t present.
    From the leading concert venue to one of the top festivals in Belgium: for Graspop Metal Meeting I took care of their social and more for years.