Anneleen Vaes

Category: E-mail marketing

  • VOKA for small businesses

    VOKA for small businesses

    VOKA represents Flemish entrepreneurs of every shape and size. But those entrepreneurs? Turns out they don’t always know that they can count on VOKA. The perception is that the employers’ organization represents big companies, not small businesses. That’s exactly what they wanted to change with this lead campaign.

    VOKA growth sprint

    For the first concept, we wanted to make it very clear that we were targeting small businesses, so we focused on an important topic: business growth. We went for a very organic approach with a key visual of an office that’s growing in the grass. We combined it with the tagline “Lanceer je groeispurt”.

    VOKA pulls you through campaign

    Concept 2 is more about the support VOKA can give you as a small entrepreneur. It’s all about the copy. We played around with the VOKA brand shapes and mixed that with the tagline “Trekt uw plan. VOKA trekt mee.”

    Voka social media launch your growth
    VOKA emailing growth
    Voka social media growth
    Voka direct mailing growth
    Voka magazine ad growth
    Voka pulls you through
    Voka magazine ad
    Voka DM
    Voka social ad
  • FibriCheck

    FibriCheck

    Did you know that arrhythmia is one of the most common cardiovascular diseases? During an arrhythmia, the heart beats too fast, too slow or irregularly. Obviously this can be quite dangerous, so regular checkups of your heart are important. Enter FibriCheck: a medically certified app that monitors your heart rhythm, detects arrhythmias and prevents strokes.

    Besides that, FibriCheck wants to empower patients with knowledge about their heart & heart rhythm disorders. That’s where I came in: as Content Marketer I produced content to educate people in just that.

    Specifically, I created content for social media, the website, newsletters, ads, … As you can imagine, this was a very diverse task: from determining the strategy for this content to project management, copywriting, graphic design, uploading the content & analysing the results. Furthermore, I was responsible for FibriCheck’s graphic design & visual communication.

    Below you can discover some of my work for the brand.

    FibriCheck article
    FibriCheck World Heart Rhythm Week
    FibriCheck mailing
    FibriCheck appstore
    FibriCheck brand guidelines
    FibriCheck corporate presentation slide 1
    FibriCheck corporate presentation slide 2
    FibriCheck corporate presentation slide 3
    FibriCheck corporate presentation slide 4
    At FibriCheck, I got the chance to prove myself as content marketer. But I actually got my start in content marketing with Start Life by Ethias at BBDO.
  • Viessmann

    Viessmann

    Climate change forms a big challenge, especially when it comes to heating solutions. Viessmann took on that challenge by creating Vitovalor, a range of fuel cell units that combines hydrogen and oxygen to produce electricity and heat.

    In promotion of the range, Viessmann & BBDO set up an inbound project that consists out of a website, emails and ads on Facebook. For this project I took on a variety of jobs: from webmastering and copywriting to email development & social concepting.

    Below you can find some of my work for Viessmann:
    From heating solutions to real estate: it’s a small step to take. For real estate agency Hyboma I also took on a variety of jobs: content management, copywriting & social.
  • Worldline

    Worldline

    Transactions in cash have been declining steadily in Belgium thanks to the rise of mobile & contactless payments. That’s where Worldline comes in: the company provides all-in-one payment solutions to businesses like shops, restaurants, …

    Taking our little country by storm Worldline joined forces with BBDO for their communication efforts, ranging from offline campaigns, like direct mailing, to online projects, like ads on Facebook. On the digital side of things I took care of e-mail development, design and social copy & concepting for Worldline. Below you can find some of my work for the client:
    Just like Worldline, Hyboma is also taking Belgium by storm, in this case in the real estate world. Glad I had a part in that success, as I did content management, copywriting and social media for them.
  • Pearle

    Pearle

    Let’s face it, not seeing well is no fun at all. But Pearle somehow makes it fun! The chain of eye care stores is not only market leader in Belgium, they also have been rewarded with multiple awards for their ingenius #ThatMomentWhen campaigns.

    Needless to say it’s been a pleasure to do some projects for Pearle. Specifically, I did some email development & copywriting for the brand.
    Sight seems to be a theme throughout my carreer, as I also worked for GrandOptical.
  • P&G

    P&G

    Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

    With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

    And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

    From fast-moving consumer goods to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.