VOKA represents Flemish entrepreneurs of every shape and size. But those entrepreneurs? Turns out they don’t always know that they can count on VOKA. The perception is that the employers’ organization represents big companies, not small businesses. That’s exactly what they wanted to change with this lead campaign.
For the first concept, we wanted to make it very clear that we were targeting small businesses, so we focused on an important topic: business growth. We went for a very organic approach with a key visual of an office that’s growing in the grass. We combined it with the tagline “Lanceer je groeispurt”.
Concept 2 is more about the support VOKA can give you as a small entrepreneur. It’s all about the copy. We played around with the VOKA brand shapes and mixed that with the tagline “Trekt uw plan. VOKA trekt mee.”
