Anneleen Vaes

Category: Content management

  • Alfa Romeo

    Alfa Romeo

    From passion for driving and a rich history in racing to fine design and high performance: enter the world of Italian premium car brand Alfa Romeo. 

    Obviously social media plays an important part in promoting the brand and its range. That’s where I come in as a content manager. My main responsibilities for Alfa Romeo are translating social copy and community management.

    You can find my work for Alfa Romeo below:

     
    Curious about my other work for luxury car brands? Discover here how I handle the social activities for Jeep®.
  • Redesigning my portfolio

    Redesigning my portfolio

    Every month I like to challenge myself with a creative assignment to up my game. This month I took on the task of redesigning my website.

    Hard to imagine, but I’ve had the same layout on my website since I launched it back in 2018. So definitely time for a change! In the past my website focused on all the projects I worked on throughout the years, but for this redesign I wanted to emphasize my own personality, as that’s what really makes me stand out from the crowd.

    I did this by adding multiple elements on my homepage. First of, I implemented an ‘about me’-section at the top of the page. Secondly, I added a block with fun facts about me. I also wanted to focus a bit more on my photography, hence why I added a gallery with some of my best work.

    Not that the job is done by any means, as I still want to update the post and page templates. So definitely check this article again to discover the new updates I did to the website.

    Before After Aavee beforeAavee after
  • FibriCheck

    FibriCheck

    Did you know that arrhythmia is one of the most common cardiovascular diseases? During an arrhythmia, the heart beats too fast, too slow or irregularly. Obviously this can be quite dangerous, so regular checkups of your heart are important. Enter FibriCheck: a medically certified app that monitors your heart rhythm, detects arrhythmias and prevents strokes.

    Besides that, FibriCheck wants to empower patients with knowledge about their heart & heart rhythm disorders. That’s where I came in: as Content Marketer I produced content to educate people in just that.

    Specifically, I created content for social media, the website, newsletters, ads, … As you can imagine, this was a very diverse task: from determining the strategy for this content to project management, copywriting, graphic design, uploading the content & analysing the results. Furthermore, I was responsible for FibriCheck’s graphic design & visual communication.

    Below you can discover some of my work for the brand.

    FibriCheck article
    FibriCheck World Heart Rhythm Week
    FibriCheck mailing
    FibriCheck appstore
    FibriCheck brand guidelines
    FibriCheck corporate presentation slide 1
    FibriCheck corporate presentation slide 2
    FibriCheck corporate presentation slide 3
    FibriCheck corporate presentation slide 4
    At FibriCheck, I got the chance to prove myself as content marketer. But I actually got my start in content marketing with Start Life by Ethias at BBDO.
  • Viessmann

    Viessmann

    Climate change forms a big challenge, especially when it comes to heating solutions. Viessmann took on that challenge by creating Vitovalor, a range of fuel cell units that combines hydrogen and oxygen to produce electricity and heat.

    In promotion of the range, Viessmann & BBDO set up an inbound project that consists out of a website, emails and ads on Facebook. For this project I took on a variety of jobs: from webmastering and copywriting to email development & social concepting.

    Below you can find some of my work for Viessmann:
    From heating solutions to real estate: it’s a small step to take. For real estate agency Hyboma I also took on a variety of jobs: content management, copywriting & social.
  • P&G

    P&G

    Does a brand like P&G even need an introduction? With sales in over 180 countries it’s the global leader in fast-moving consumer goods. The multinational has a broad brand portfolio with sounding names like Always, Oral-B and Gillette.

    With their online platforms in Belgium, France and the Netherlands the company wants to inspire young mothers in their daily life. The platforms consist out of recipes, lifestyle articles, coupons and brand reviews.

    And those platforms have been an important part of my job at BBDO these past 3 years. First of, I manage the websites in Belgium, France and the Netherlands. I also design mails and create content for the brand, from creating infographics to photographing DIYs. Check out some of my favorite projects I did for the company:

    From fast-moving consumer goods brand to heart rhythm app: during my short stint at FibriCheck I also did content management, content creation, mail development and much more.

  • Hyboma

    Hyboma

    “Happy home, happy life”, that’s Hyboma’s philosophy. The general contractor and real estate agency sets out to help people find their dream house.

    To do this, Hyboma wanted to improve their online presence with inbound marketing. Seeing as this is one of BBDO’s specialities, they ended up hiring the agency for these services. I myself did content management, copywriting & social for this client. Below you can find my work for Hyboma.
    From real estate to heating solutions: for Viessmann I also took on a variety of jobs, like content management and social concepting.