How do you get millennials interested in a boring subject like insurance? By speaking their language on their prefered platforms of course!
The immense rise of foodies & foodporn prove that people are on the hunt for some meal inspiration. So inspiring people with tasty recipes to promote your own products is a smart move.
Biebob Concerts may be a small music venue in de Stille Kempen, it’s a big name in the metal scene. For 25 years now it is the place to be for raw guitar sounds and infernal singing.
As one of the biggest metal festivals in Europe Graspop Metal Meeting has been the homebase for metalheads since 1996. And the prove is in the pudding, because the event lures in over 135,000 fans annually.
A few years ago AC/DC announced their highly anticipated Rock or Bust tour. Luckily, the band added a Belgian date to their tour and that brought the band to Dessel.
Millennails are often described as one of the hardest groups to communicate with, so I challenged myself to come up with an event and a communication campaign targeted at young adults.
